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Elastic Path Software Appoints Ecommerce Industry Expert Ken Goldberg to Board of Directors

Elastic Path Software Appoints Ecommerce Industry Expert Ken Goldberg to Board of Directors



Valuable ecommerce information lands "Get Elastic" on AdAge Power 150


Vancouver, BC, Canada, February 5, 2007 -- Elastic Path Software, pioneer of flexible ecommerce software, today announced the addition of seasoned business strategist, Ken Goldberg to its board of directors. Currently the Senior Vice President of Corporate Development with Intervoice, Inc., Goldberg has extensive ecommerce and software industry experience, and a proven track record of generating significant business growth. Goldberg has held senior management positions at BEA Systems, Accenture and Andersen Consulting in addition to launching CloudPop, an ecommerce company targeting retailers, portals and end consumers.

"I am thrilled to join the Board of Elastic Path at a time of significant growth," said Ken Goldberg. "Technology spending is increasing and retailers are accelerating the replacement of their legacy ecommerce platforms. Elastic Path is a young, nimble company whose flexible, open-source framework shows real innovation and adaptability to meet the unique and changing needs of multi-channel retailers."

Over the last 20 years, Mr. Goldberg has worked with Fortune 500 companies and start-ups within the ecommerce and technology industries to identify growth opportunities and align executive teams to ensure successful execution. In his current position with Intervoice, the world leader in converged voice and data solutions, Goldberg oversees the company’s corporate strategy, acquisitions and strategic alliance initiatives. Previously, as Vice President of Business Development at BEA Systems, Mr. Goldberg formed strategic alliances with the likes of Accenture, Business Objects, Microsoft, Siebel and Yahoo!, leading to significant growth in BEA’s portal and integration businesses. As co-founder and CEO of ecommerce company CloudPop Inc., Goldberg helped design the initial product offering for retailers and personally led the acquisition of the company’s first 50 retail customers and portal partners.

"We are very pleased to add Ken Goldberg to the Elastic Path board of directors," said Harry Chemko, Chief Executive Officer of Elastic Path Software. "The company will benefit greatly from the knowledge and experience that Ken brings. His leadership and guidance will help Elastic Path identify and leverage attractive market opportunities and pursue continued growth as a leading global ecommerce platform provider."

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit