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Elastic Path Intensifies EMEA Focus: Attending Adobe Symposium in Paris

Elastic Path Intensifies EMEA Focus:
Attending Adobe Symposium in Paris


Paris, France (November 9, 2017) – Elastic Path Software Inc., a leading provider of the world’s most extensible API-first enterprise commerce solutions will be showcasing its leading-edge commerce technology and sharing use-case scenarios from some of the biggest brand names in Europe at the Adobe Symposium in Paris, November 9, 2017.



Elastic Path is experiencing vigorous interest among top companies in EMEA for its headless commerce platform. Reflecting this progress, the company recently hired digital veteran and ex-head of Adobe EMEA partnerships, Peter Ford, to head EMEA and APAC operations.



Companies from a broad set of industries recognize that Elastic Path Commerce facilitates differentiation by unifying brand experiences across existing and emergent touchpoints. The combination of Elastic Path Commerce and Adobe has allowed several large European companies in telecommunications, retail, technology and fashion to extend customer experiences beyond traditional channels.



“Top brands in Europe are looking to transform their business models taking advantage of experience technologies from Adobe and next-generation commerce from Elastic Path,” said Peter Ford Vice President EMEA and APAC, Elastic Path. “The strategy is paying off for these companies with markedly increased conversion rates and greater customer lifetime value.”



Adobe Symposium the PALAIS DES CONGRES DE PARIS on November 9, 2017.



About Elastic Path
Defining the future of digital commerce, Elastic Path develops the world’s most sophisticated API-based enterprise commerce platform. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $45 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that drives brand-defining customer experiences, facilitates business agility, and eliminates sales channel silos. Elastic Path is a private company based in Vancouver, Canada with sales offices in the UK and US.