Elastic Path Ecommerce Blog Recognized as One of the Best

Elastic Path Ecommerce Blog Recognized as One of the Best

Valuable ecommerce information lands "Get Elastic" on AdAge Power 150

Vancouver, BC, Canada, December 19, 2007 -- Elastic Path Software, the pioneer of flexible ecommerce software, is pleased to announce that its popular "Get Elastic" ecommerce blog has been recognized as a top marketing blog on the AdAge Power 150 list. In the last six months, Get Elastic's readership has ballooned by over 400% to over 2000 daily subscribers, with additional readers coming from search engines and other referring sites. Get Elastic is also recognized in the TopRank Big List of "Best Blogs on the Net."

Intended primarily for online retailers and marketing professionals, Get Elastic covers a wide variety of ecommerce topics including site design and usability, merchandising and promotions, conversion rates, search engine marketing and social media. The content is extremely timely with a new post added every weekday.

"We're thrilled that our blog has caught on so well," exclaims Elastic Path Marketing Director Andrew Naiberg, "but it isn't really surprising - we provide valuable ecommerce information and analysis to help online retailers succeed and without promoting our products." He further explains that although the blog is deliberately non-promotional, it effectively underscores Elastic Path's dedication to and expertise in ecommerce.

In a related effort to help online retailers succeed, Elastic Path also holds monthly ecommerce webinars, frequently featuring guest experts.

About the AdAge Power 150
The AdAge Power 150 ranks English-language media and marketing blogs using a largely objective formula based on criteria such as number of subscribers, number of external links to the blog, Google "PageRank" quality ratings and similar measurements. In addition, Power 150 developer and custodian Todd Andrlik assigns a subjective score that is factored into the rankings. Complete rankings and details can be found at http://www.adage.com/power150.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit https://www.elasticpath.com.