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Elastic Path Appoints  Andrej  Maihorn as Vice President of  Industry Solutions 

Former vice president of customer innovations, director of product strategy and marketing from Intershop to drive B2B industry solutions

VANCOUVER, BRITISH COLUMBIA -- June 24, 2019 --  Elastic Path, the world’s leading provider of enterprise API commerce solutions, today announced that Andrej Maihorn has joined Elastic Path as vice president of industry solutions. Maihorn brings to Elastic Path more than 20 years of e-commerce experience leading customer innovation in B2B commerce.

“Andrej brings tremendous insight into how large enterprises successfully digitally transform,” said Harry Chemko, CEO of Elastic Path. “Once Andrej knew our plan to revolutionize B2B commerce, the opportunity for him to guide our industry-specific solutions was clear.”

Prior to joining Elastic Path, Maihorn was vice president of customer innovations at Intershop, a long-standing vendor in the digital commerce market and one of the first commercially available e-commerce systems.

In his most recent role, Maihorn facilitated Intershop’s gain of traction with key industry analysts, expanded its footprint globally and drove GTM strategy in North America. As a key member of the team driving Intershop’s transition to the cloud, Maihorn led the internal strategy to migrate to a SaaS go-to-market as well as the external positioning and messaging for the evolution of the product.

Throughout his career, Maihorn has successfully led global digital transformation and product initiatives essential to some of Intershop’s largest and most complex enterprise projects such as HP, Sun Microsystems and GSI Commerce (eBay Enterprise).

“Digital commerce is all I have ever known and foreseeing the future of where it is going is my passion,” said Maihorn. “After looking at the direction Elastic Path is taking to solve market challenges and surpass customer expectations, it’s clear the company is in a unique position to revolutionize B2B commerce. I have watched the company grow exponentially and am looking forward to joining the team to help cement Elastic Path’s place as the industry gold standard.”