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Elastic Path and TELUS change the face of ecommerce in Canada

Elastic Path and TELUS change the face of ecommerce in Canada

TELUS opens the way to industry-leading customer experience

Vancouver, BC, Canada, May 20, 2009 -- Elastic Path Software, an enterprise ecommerce platform provider, announced today that TELUS, a leading national telecommunications company in Canada, has utilized Elastic Path's flexible ecommerce framework as part of their new redesigned website. The new site offers an improved client experience to research and purchase offerings, obtain support, and manage accounts.

"To make the research and buying experience easier for our clients we were looking for an innovative solution that helps our clients make informed decisions," said Tim Hassed, director, Web Channel, TELUS. "Elastic Path stood out in its ability to meet all of our requirements, and we're very pleased with how their technology gave us the flexibility to deliver on our brand promise of making technology simple and easy to use."

The new website offers a more intuitive navigation that simplifies and speeds up tasks, such as finding a new phone or plan, checking the status of an account, or getting support online. TELUS required a flexible solution for enhancing the customer experience, which is an increasing trend in the ecommerce world.

According to a January 2009 report from Forrester Research, Inc.,"Eighteen per cent of North American and 23 per cent of European enterprises plan new or major upgrades of ecommerce-related platform technologies in the near future,"(The Forrester Wave: B2C eCommerce Platforms, Q1 2009). The report continued: "A new platform can help leapfrog many of the barriers associated with improving the customer experience. Consumers' expectations are set by the best-of-breed ecommerce sites: Consumers quickly transfer their expectations - derived from these sites - to all of the sites they shop and expect similar robust, rich, informative, responsive, and personalized experiences."

More than 200 customers worldwide rely on the Elastic Path ecommerce platform with reusable services, a rich out-of-the-box feature set, and full access to source code for zero constraints.

"We know from experience that large telecommunications companies like TELUS need the flexibility to develop custom software services to meet their unique business needs. They also need to invest in technologies that can be leveraged across different business units within their organization," said Harry Chemko, CEO, Elastic Path Software. "The Elastic Path framework is the perfect fit for enterprises that need to deliver powerful ecommerce innovations very quickly to gain a competitive advantage."

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit