Ecommerce Software Leader Elastic Path Releases Second Ebook ‘The Future of Commerce’
Vancouver, B.C. Nov. 19, 2015 -- Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced it has published the second volume in its ebook series entitled “The Future of Commerce: Critical Commerce Conversations To Have Today With Your C-Suite.”
Part of a series on experience-driven commerce, the new ebook reveals how to get senior decision makers on board for your next digital project.
Consumer technology, and in particular exponentially increasing mobile use, has tipped the scales of power in the favor of consumers. In response to these growing demands, more companies recognize the need to adopt an experience-driven, omnichannel commerce strategy. Obtaining C-level support for this type of business transformation is paramount.
The ebook discusses how different players have different levels of understanding regarding what an omnichannel strategy consists of and how to leverage existing processes as well as new technologies. Each C-level executive will have their own set of driving forces to harness and myths to challenge. In this ebook, we discuss some of their perceptions, goals and concerns that you may encounter.
Download a free copy today at https://www.elasticpath.com/resources/white-papers/ebook-future-commerce-critical-conversations-have-today-your-c-suite
About Elastic PathElastic Path helps the world’s biggest brands generate billions in revenue with its patented ecommerce technologies. The company’s flexible enterprise software seamlessly brings omnichannel ecommerce directly into marketing clouds and experience management platforms – enabling a complete digital customer journey that maximizes engagement and drives higher revenue. Elastic Path customers are innovators who seek ultimate flexibility and business agility, such as McGraw-Hill Education, Virgin Media, Time Inc., LVMH, Western Union, Garmin, TIBCO, Wine.com.br, TeliaSonera, Kiabi, Gina Tricot, and Motability. Visit www.elasticpath.com.