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Ecommerce Software Leader Elastic Path to present at Digital Entertainment World trade show in Los Angeles

Ecommerce Software Leader Elastic Path to present at Digital Entertainment World trade show in Los Angeles

Marquee event aimed at strategies for monetizing digital media

Vancouver, B.C. (Sept. 12, 2013) - Elastic Path Software Inc., the digital commerce company, today announced that it will be a presenting speaker at Digital Entertainment World (DEW), a premier trade show for global media professionals organized by IDG and Digital Media Wire.

Digital Entertainment World is the must-attend B2B event and marketplace for global media and technology executives to evaluate the digital media landscape, meet partners and discuss digital monetization models. The three-day event brings together leading industry executives from games, music, video and publishing to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the digital entertainment ecosystem.

Elastic Path Chief Technology Officer Sal Visca will be a featured speaker, covering topics such as how to plan a digital monetization strategy and how to prepare a company’s technology and business infrastructure to monetize digital content effectively.

“Creators of digital media need to not only survive but thrive in the face of digital disruption,” said Visca. “Ecommerce technologies such as dynamic product bundles and digital subscriptions are giving media companies a clear competitive advantage, and smart CEOs are planning their digital monetization strategies now.”

Among the other industry speakers will be Rick Cotton, General Counsel, NBCUniversal; Doug Scott, President, Ogilvy Entertainment; David Payne, Chief Digital Officer, Gannett; Kevin Conroy, President,Interactive & Enterprise Development, Univision Communications; Phil Wiser, Chief Technology Officer, Hearst Corporation; Rio Caraeff, Chief Executive Officer, VEVO; Terry McBride, Chief Executive Officer, Nettwerk Music Group; Peter Csathy, Chief Executive Officer, Manatt Digital Media; and, Grant Johnson, Chief Executive Officer, Interpret.

Digital Entertainment World takes place on Feb. 18 - 20, 2014 in Los Angeles.