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Ecommerce Leader Elastic Path Revolutionizes Subscription-based Digital Commerce

Ecommerce Leader Elastic Path Revolutionizes Subscription-based Digital Commerce

Unified Channel Billing provides cloud billing and reporting across channel partnerships with any level of complexity

Vancouver, B.C. (AUGUST 15, 2013) -- Elastic Path Software Inc., the digital commerce company, today announced the immediate availability of new subscription ecommerce software designed to take the headache out of selling products and services through channel partners.

“As businesses increasingly rely on subscription-based products to grow revenue, they’re coming up against a wall of complexity managing orders, billing and reporting within their distributor and reseller networks,” said Matt Dion, Vice President of Marketing, Elastic Path. “That’s why today we’re introducing Unified Channel Billing as a feature of our cloud Subscription service.”

Until now, businesses selling products such as software or digital services via distributors, value-added resellers (VARs) or independent software vendors (ISVs) have had to engage in a complex and costly balancing act. For example, if a business has 50 product plans and 10 channel partners, it would quickly have 500 product and pricing combinations to contend with, creating unnecessary billing and reporting complexity. This tangle of products also reduces pricing agility and blurs visibility into sales performance – hindering the ability to scale the business.

Elastic Path® Subscriptions eliminates that problem with Unified Channel Billing, a breakthrough addition to its cloud-based service for generating recurring revenue. Unified Channel Billing eliminates the need for expensive manual intervention, and automatically distributes plan changes seamlessly through all channels. Order capture, billing, and customer care processes throughout the partner network are automatically managed, controlled, monitored, and reported for each link in the chain.

Armed with Elastic Path Subscriptions and Unified Channel Billing, businesses can now:



  • Go after new, untapped markets and sales channels
  • Differentiate their services
  • Connect more strategically with customers
  • Slash costs associated with managing partners
  • Allow partners to brand communications with customers
  • Gain visibility into key activities across each channel
  • Generate predictable, recurring streams of revenue

Whether you have a group of five resellers or a global network of 5,000, Elastic Path Subscriptions gives businesses the power to engage with customers and drive more revenue.

Elastic Path is the only enterprise-grade ecommerce solution to offer a flexible, open approach to digital commerce. Combined with powerful native monetization capability, Subscriptions, CMS integration, and Cortex -- our patent-pending hypermedia API -- Elastic Path creates next-generation technology for powering great digital experiences.

To learn more about how Subscriptions maximizes recurring revenue, visit:

About Elastic Path
Elastic Path builds commerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time, and Virgin use Elastic Path to drive billions of dollars in digital commerce annually.