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Digital Veteran Peter Ford Joins Ecommerce Software Visionary Elastic Path as VP EMEA and APAC

Digital Veteran Peter Ford Joins Ecommerce Software Visionary Elastic Path as VP EMEA and APAC

Former Head of Adobe EMEA Partners and Alliances will Spearhead Global Expansion

Vancouver, October 5, 2017 – Elastic Path Software Inc., a leading provider of the world’s most extensible API-first enterprise commerce solutions, today announced it has hired influential business leader Peter Ford as Vice President EMEA and APAC. Ford will build Elastic Path's partner network of systems integrators and interactive agencies working with companies looking to transform their enterprise business through innovative, personalized customer experiences.
Ford joins Elastic Path from Adobe where he was responsible for EMEA partnerships focused on digital marketing. During his time at Adobe, Ford was responsible for over 350% EMEA partner business growth in three years.
“Elastic Path is extremely fortunate to attract Peter to our global expansion team," said Harry Chemko, CEO, Elastic Path. "He is not just an industry veteran; he is also a true visionary and respected thought leader in digital experience platforms and ecommerce. His decades of experience working alongside big system integrators including Accenture, Deloitte, Capgemini, Infosys, Sapient and CGI, make him the perfect person to drive our partner-driven expansion in EMEA and APAC.”
With over 30 years in technology sales, Ford has guided partner sales teams at tech industry giants his entire career including Xerox, Interwoven, OpenMarket, Oracle ATG and Adobe. With both broad and deep channel experience, his thought leadership has made him a sought after speaker at Gartner, Deloitte Digital, Accenture Interactive and Accenture Digital, IBM Global Services and Capgemini events.
"Having worked closely with Elastic Path during my time with Adobe, and with my commerce experience, it was apparent the business had uniquely created an entirely new and innovative approach to digital customer engagement", said Peter Ford, Vice President EMEA and APAC, Elastic Path. "Being able to show both customers and the partners that support them the importance of real agility and time to value is redefining the commerce market. Customers will no longer accept the constraints and restrictions of the lumbering legacy systems and their substantial running costs, and are increasingly seeking more flexible options, leveraging existing infrastructure investments in their marketing tools, and helping to monetize the next-generation of customer experiences."

About Elastic PathDefining the future of digital commerce, Elastic Path develops the world’s most sophisticated API-based enterprise commerce platform. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $45 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that drives brand-defining customer experiences, facilitates business agility, and eliminates sales channel silos. Elastic Path is a private company based in Vancouver, Canada with sales offices in the UK and US. For more information, visit