adobe summit emea 2018

Elastic Path Experiences 100% YOY
Growth in EMEA


A Headless Commerce Leader Will Showcase How Enterprise Companies Can Monetize Contextual Buying Experiences at Adobe Summit EMEA


London, United Kingdom (May 3, 2018) – Elastic Path, a world leader in API-Commerce solutions, will showcase how “headless” commerce monetizes personalized, contextual buying experiences for some of Europe’s biggest brands at Adobe Summit EMEA from May 3-4, 2018.

Elastic Path is experiencing exceptional growth as the enterprise commerce platform of choice among top B2B and B2C companies in EMEA. As more companies combine multiple technologies to create ecommerce experiences, the headless technology behind Elastic Path Commerce makes it simple for enterprises to create new shoppable moments in B2C and to streamline and automate B2B commerce processes.

“Headless commerce with content-driven experiences have come of age in EMEA,” said Peter Ford, Vice President EMEA and APAC, Elastic Path. “Our global partnership program has brought in customers from a broad set of industries who see and understand the value of an API-Commerce solution like Elastic Path. As a result, we are experiencing 100 percent year-over-year growth in the region.”


B2C and B2B Contextual Commerce and Content Showcase
At Adobe Summit EMEA, Elastic Path will demonstrate how a combination of technologies and new journey concepts can push boundaries to monetize exceptional, individualized commerce experiences.

B2C scenarios are centered on use cases that a customer would experience while shopping for retail fashion clothing and accessories. Using Elastic Path Commerce and Adobe Experience Manager, part of Adobe Marketing Cloud, the customer is presented with individualized products, services, and special offers based on their buying history and location, as well as external contextual information such as weather and machine learning inputs.

Beyond B2C, an “IoTractor” demonstration highlights how the Internet of Things (IoT) will transform the future of B2B commerce. A toy-scale tractor connected with WiFi and commerce logic showcases how telematics tracks a truck’s engine hours and the commerce system automatically books a maintenance session after 100 hours. The tractor can also detect and reorder any worn parts, automatically adding required items to a cart for maintenance shop review or for auto-checkout.

“The convergence of new customer touchpoints, headless commerce and digital transformation is unleashing a torrent of innovation in B2C and B2B ecommerce,” said Errol Denger, Director of Commerce Strategy, Adobe. “Combining Elastic Path’s flexible enterprise commerce platform with Adobe’s rich experience technology facilitates innovation and provides agility to help brands establish a strategic advantage.”

Elastic Path and Adobe’s collaboration has helped drive innovation for more than 50 shared customers, including the world’s leading cruise vacation brand, global telecommunications and wireless providers and a leading automotive industry disrupter.


About Elastic Path

Defining the future of commerce, Elastic Path develops the world’s leading headless commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information www.elasticpath.com.


About Adobe Marketing Cloud

Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.



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