Skip to Main Content

Elastic Path vs. Adobe Commerce (Magento)

Frustrated with Magento’s limitations? Learn how Elastic Path can help you move past Magento’s shortcomings, boost conversions, and drive revenue.

Elastic Path vs. Adobe Commerce (Magento)

Elastic Path and Adobe Commerce, known as Magento, are both popular commerce providers. But retailers, manufacturers, and distributors should know the differences between Elastic Path and Magento.

Magento, the "dead" commerce platform

When we talk to manufacturers, retailers, and distributors that use Magento, they often tell us they consider it a "dead" commerce platform. Adobe isn't making the sort of investments Magento needs to keep pace with modern commerce experiences, and the result for brands is...

  • Slow, poor-performing sites
  • Major challenges extending and customizing their commerce sites
  • Scaling to new markets or business lines being impossible or financially prohibitive

Instead, brands that use Magento find themselves putting all their time and money into maintaining their current site. These brands aren't able to pursue the innovative merchandising initiatives and commerce experiments that boost AOV, conversions, and revenue.

Time and money down the drain, stagnant commerce experiences, and general frustration: For a growing, blossoming brand, Magento is dead wood. Wondering how much Magento is holding you back? Get a fast, free commerce site analysis from our Storefront Grader™.

Compared to other commerce platforms, like WooCommerce, BigCommerce, and Magento, Elastic Path allowed us to get new experiences live and in front of customers fast. Our in-house team hasn’t had to learn complicated, new technology – we can make changes and get site experiences live in minutes and days instead of weeks and months.

Stephen Cope CIO, Astrak Group

Unplatform™ from Magento with Elastic Path

Brands using Magento often tell us they feel stuck between two choices:

  1. Replatform from Magento, spending a bunch of money for an uncertain new solution
  2. Stick with Magento and accept limited functionality, mediocre to poor performance, and a lack of commerce innovation

At Elastic Path, we offer a third choice. Unplatforming is a flexible approach that uses modular, composable products to solve specific challenges, one at a time, without requiring a replatform.

An example: One brand wanted to expand from one to 12 markets. Magento told them it would take years. Using Elastic Path, they expanded to new markets in months, without having to abandon their core Magento site.

eCommerce software solution comparison guide

Learn the pros and cons of various commerce platforms, including Magento, to ensure that your brand has a commerce solution that maximizes conversions and revenue.

What's the cost of staying on Magento?

Some brands that use Magento may figure that continuously delaying a decision about new commerce technology incurs no cost.

Those brands are mistaken. In commerce, no decision means no innovation, and no innovation means no new experiences that drive revenue, conversions, and business growth. A brand that stands pat with Magento is trading today's cost for tomorrow's business success, and will be left behind.

The good news is that Elastic Path gives brands an option for innovation other than a costly rip-and-replace. Choose a commerce experience you want to improve and start there, today, with less cost and the ability to test and experiment. Over time, your commerce experiences will improve, and you will keep pace with (and maybe even get ahead of) the rest of the market.

Elastic Path vs. Adobe Commerce (Magento) FAQs

Start your Unplatform to move past Magento's limitations

Talk to one of our experts about your Magento solution, and how you can address business challenges fast and without replatforming with Elastic Path.