Elastic Path is thrilled to share that we have acquired Unstack for frontend-as-a-service.

Unstack brings commerce, content, and customer data together for business users to quickly orchestrate unique frontend experiences that drive business growth without reliance on IT.


With Unstack, teams reduce the complexity of building composable solutions with one-click integrations that eliminate custom development work for key friction areas like tracking and analytics, hosted checkout, and on-site personalization.



Unstack Capabilities
Unstack is commerce-platform agnostic, so it works with any technology. Leverage the capabilities with the Elastic Path and Shopify integrations or any other platform you choose.
Storefronts
Develop full end to end storefronts for D2C and B2B brands with top tier performance, SEO, and developer tooling & support
Landing Pages
Empower marketing and business teams to visually compose landing pages and commerce experiences to support:
- Advertising campaigns
- Email and SMS campaigns
- Event marketing
- Influencer spotlights
- Flash sales
- New-in-stock campaigns
- And more…
No code needed.
Feature-Rich Functionality
Unstack is built additional feature-rich capabilities to accelerate growth and customer engagement:
- 30+ one-click integrations
- No code visual editing
- Data-driven personalization & dynamic content
- A/B Testing
- Revenue analytics
- Media management and access to millions of stock images and videos
- Component development interface and NoML markup language
- Full featured blogging engine
- Multi-site management
- Form builder
- SEO tools and tracking
Storefronts
Develop full end to end storefronts for D2C and B2B brands with top tier performance, SEO, and developer tooling & support
Landing Pages
Empower marketing and business teams to visually compose landing pages and commerce experiences to support:
- Advertising campaigns
- Email and SMS campaigns
- Event marketing
- Influencer spotlights
- Flash sales
- New-in-stock campaigns
- And more…
No code needed.
Feature-Rich Functionality
Unstack is built additional feature-rich capabilities to accelerate growth and customer engagement:
- 30+ one-click integrations
- No code visual editing
- Data-driven personalization & dynamic content
- A/B Testing
- Revenue analytics
- Media management and access to millions of stock images and videos
- Component development interface and NoML markup language
- Full featured blogging engine
- Multi-site management
- Form builder
- SEO tools and tracking