In today’s “consumer anywhere, commerce everywhere” era, customers are in the driver’s seat. They interact with brands through numerous touchpoints and purchase everywhere from point of sale, call center, mobile, web, vehicles, wearables, to internet-connected appliances – all blurring the online and offline experience. Customers demand and expect brands to deliver a consistent and seamless commerce experience across these channels – but they also want a timely, relevant and highly personalized one too.
Those companies that fail to keep pace with this new era, risk losing customers, revenue and competitive advantage. Within a fragmented and complex technology environment, delivering great customer experiences is not easy. Companies need to overcome siloed departments and disconnected business processes, integrate multiple systems and ensure customer data is managed effectively across those systems. They need a commerce platform that can enable innovation and bring commerce to any imaginable, and not yet imagined, touchpoints.