MedImpact

From Zero to Live in Four Weeks

Industry

Healthcare / BioTech

Use Case

Regulated Goods & Services
MedImpact

About The Customer

America’s Pharmacy™ offers innovative, easy-to-understand, simple-to-use programs that help families save up to 80% off all FDA-approved prescriptions at more than 95 percent of pharmacies nationwide.

The existing America’s Pharmacy website was built to connect consumers with prescription discounts by allowing them to search for their medications, find participating pharmacies, and download coupons and savings cards. However, as the company looked to expand their service offerings, it needed a site that could support paid transactions.

Elastic Path partnered with a digital commerce solution that would enable customers to prepay for their prescriptions. From start to finish, it took only four weeks to embed and launch Elastic Path within America’s Pharmacy website.

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frame-image Americas Pharmacy

 

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Their Challenge 

 

The existing America’s Pharmacy website was built to connect consumers with prescription discounts by allowing them to search for their medications, find participating pharmacies, and download coupons and savings cards. However, as the company looked to expand its service offerings, it needed a site that could support paid transactions.

Specifically, America’s Pharmacy sought a digital commerce platform that would enable customers to prepay for their prescriptions--which would make the fulfilment process more convenient for consumers and pharmacies. The platform would also need to fit with its existing infrastructure, work with a complex back-end environment, and support future growth.

The company selected Elastic Path as its commerce partner.

“Elastic Path’s technology is providing us a stellar eCommerce solution and a platform that will enable us to expand our online offerings easily in the future. Raj Ramaswamy, Director of Technology 

From Zero to Live in Four Weeks

 

The requirements for the America’s Pharmacy website appeared complex. For example, the company has a large network of over sixty thousand pharmacies from which it obtains pricing for each SKU. There were also additional requirements surrounding HIPAA privacy regulations, single sign-on and customer authentication, and separate systems for fulfillment and customer notifications.

As a headless platform, Elastic Path is designed to integrate with a larger ecosystem of systems and applications, and it worked seamlessly with America’s Pharmacy’s existing technology. This not only helped get the site up and running quickly, but also facilitated an easy integration with America’s Pharmacy’s authentication system--making it so customers are able to sign in to their account, place orders, and receive notifications securely.

From start to finish, it took only four weeks to embed and launch Elastic Path within the America’s Pharmacy website.

 

Future Proof Commerce Partnership

 

By beginning their expansion with a single-use case with Elastic Path, America’s Pharmacy was able to quickly launch a transactional website, and create a better experience for its customers. And, with its headless commerce foundation in place, the company now has the infrastructure necessary to expand their commerce offerings- -without needing extensive build-outs in the future.

“Implementing headless commerce for this project was straightforward and efficient,” said Raj Ramaswamy, Director of Technology at MedImpact., “Through our partnership with Elastic Path, America’s Pharmacy was set up for long-term success in just four weeks.”

 

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