Their Challenge
When Hobie first came to Elastic Path, they only had a small apparel store on their website and lacked a commerce presence for their main line of water sports equipment. This gap became more apparent when their competitors started to build out their digital commerce experiences. To catch up to the competition, Hobie required a solution that would enable them to launch fast.
The main requirement for building out a D2C website was integrating their 200+ independent distributors for inventory and launch BOPIS. They also required a solution that was flexible enough to embed commerce throughout their own tech ecosystem for a true omnichannel experience for their customers.
The Solution
By taking a Composable Commerce approach, Hobie was able to go live in three months. Hobie leveraged the modern, modular architecture and open ecosystem to compose a “best for me” solution. Elastic Path Commerce Cloud, hosted on AWS, gives them the freedom to create digital commerce experiences that meet their customer’s ever-changing needs and outpaces the competition.
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Discover Composable Commerce
Composable Commerce is the modern approach by which eCommerce teams are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements.
Join industry experts, featured speaker Mike Lowndes, Senior Director Analyst at Gartner and Sal Visca, CTO at Elastic Path, as they talk about the concepts behind Composable Commerce and how you can leverage the approach to build a commerce strategy.
Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce.