Use Case

Embedded Commerce



Who They Are

Based in Southern California, Hobie has been inventing new ways to enjoy the water since 1950 with a product line that includes surfboards, sailboats, kayaks, stand-up paddleboards, and pedalboards.

Going live in just three months, Elastic Path partnered with Hobie to bring commerce to Hobie’s site and integrate their 200+ independent distributor network for inventory to enable “buy online, pick up nearby”.




Ready to Get Started with Elastic Path? Contact Sales.


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What is Composable Commerce?

Composable Commerce is the modern approach by which eCommerce teams are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements.

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Composable Commerce must be adopted for the future of applications

Join industry experts, featured speaker Mike Lowndes, Senior Director Analyst at Gartner and Sal Visca, CTO at Elastic Path, as they talk about the concepts behind Composable Commerce and how you can leverage the approach to build a commerce strategy.

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Composable Commerce Miniseries

Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce.

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