Direct to Consumer in Just Three Months





Who They Are

Based in Southern California, Hobie has been inventing new ways to enjoy the water since 1950 with a product line that includes surfboards, sailboats, kayaks, stand-up paddleboards, pedalboards, and more.

Hobie came to Elastic Path with the need to build a D2C business model to outmaneuver their competition and meet their customer demands.

Elastic Path partnered with Hobie to commerce-enable their 200+ independent distributors network to access their inventory and enable buy online, pick up in-store (BOPIS).




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Their Challenge 


When Hobie first came to Elastic Path, they only had a small apparel store on their website and lacked a commerce presence for their main line of water sports equipment. This gap became more apparent when their competitors started to build out their digital commerce experiences. To catch up to the competition, Hobie required a solution that would enable them to launch fast.

The main requirement for building out a D2C website was integrating their 200+ independent distributors for inventory and launch BOPIS. They also required a solution that was flexible enough to embed commerce throughout their own tech ecosystem for a true omnichannel experience for their customers.


The Solution


By taking a Composable Commerce approach, Hobie was able to go live in three months. Hobie leveraged the modern, modular architecture and open ecosystem to compose a “best for me” solution. Elastic Path Commerce Cloud, hosted on AWS, gives them the freedom to create digital commerce experiences that meet their customer’s ever-changing needs and outpaces the competition.

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What is Composable Commerce?

Composable Commerce is the modern approach by which eCommerce teams are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements.

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Composable Commerce must be adopted for the future of applications

Join industry experts, featured speaker Mike Lowndes, Senior Director Analyst at Gartner and Sal Visca, CTO at Elastic Path, as they talk about the concepts behind Composable Commerce and how you can leverage the approach to build a commerce strategy.

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Composable Commerce Miniseries

Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce.

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