March 21st, 2019 | 1 MIN READ

Transactions to interactions: how Carnival is disrupting the travel industry [video]

Written by author_profile_images Kristin Schepici

Guest Contributor

ecommerce transformation

The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path.

During the visit, we were able to capture a captivating conversation with Padgett and Visca where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other. Rivaling the checkout experiences of Amazon Go, Carnival guests no longer need to wait in lines - as a typical commerce transaction has now become a memorable interaction onboard. They also discussed the role API-first commerce is having in this digital transformation at sea.

Ultimately, Carnival has created a smart city - "it just so happens to be floating."

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