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Jul 29, 2024 | 6 minute read

Elastic Path and Klevu Partner to Boost Product Discovery, Conversions, and Commerce Performance

written by Seamus Roddy

Klevu merchants can now launch fully-personalized, AI-powered shoppable landing pages in a matter of clicks

It’s the plight of the modern merchandiser: You have great products, but getting them in front of the right customers costs more than it did years ago. When you do get your products in front of online shoppers, they expect personalized, bespoke experiences. And with limited dollars and development resources, you wonder…

How can I deliver the right products to the right shoppers at the exact right moment? (And without having to ask for more resources from IT or finance).

Now, thanks to a new partnership between Elastic Path and Klevu, you can reach more customers and provide personalized buying experiences with optimized, AI-powered search and product recommendations – in a matter of minutes. Learn more about this robust partnership, and how it is empowering commerce teams to deliver exceptional online shopping experiences.

See the Elastic Path and Klevu Partnership in Action

Elastic Path and Klevu’s shared commitment to helping brands deliver commerce experiences that boost conversions

Elastic Path and Klevu both empower commerce teams to launch exceptional online shopping experiences that boost conversions.

Elastic Path is a composable commerce solution that offers modular, composable products to solve specific commerce problems. Klevu is a commerce search and discovery platform with AI-enhanced capabilities for site search, product recommendation, and category merchandising. Both Elastic Path and Klevu are committed to giving business and tech teams the tools needed to operate in a multi-vendor, composable commerce landscape, with a demonstrated track record of increasing conversion rates and online revenue for top brands.

Thanks to this partnership…

  • Klevu customers get the ability to quickly launch templatized, high-converting landing pages from Elastic Path Studio. These landing pages leverage Klevu’s product data, recommendations, and category merchandising technology to make them hyper-relevant for shoppers. For Klevu customers, the first three Elastic Path Studio landing pages are free.
  • Elastic Path Composable Commerce customers get Klevu as a default, instant-on, no-code integration for AI-enhanced product discovery, categorization, and site search.

Building high-converting shoppable landing pages with Klevu and Elastic Path Studio

Klevu customers can now access a turnkey integration with Elastic Path Studio’s landing page engine. This enables Klevu’s customers to quickly publish a range of commerce landing pages that are pre-configured with Klevu AI and product discovery components. These templatized, fast-to-launch pages result in higher-converting commerce search and product recommendations.

Landing pages are a hugely effective tactic to lower customer acquisition costs and increase customer lifetime value (LTV). In fact, personalized landing pages, segmented by audience, can increase conversions up to 250%.

Commerce teams, including those using Klevu, often struggle to launch strong landing pages because:

  1. Creating great landing pages is hard: Campaign-specific, commerce-enabled experience usually requires developer hours and design support – costing time and money.
  2. Slow, poor-performing landing pages don’t convert: Commerce-enabled landing pages are often slow, render poorly on mobile devices, or have other performance issues. This tanks conversion rates, and reduces the value of landing page investment.
  3. Delivering personalized experiences is challenging: Most commerce teams have more data than ever, but marshaling and deploying it to drive engagement and sales is difficult.

The result is high bounce rates, bloated customer acquisition costs, and bland, impersonal customer experiences.

Now, Klevu customers that use Shopify as a commerce engine get access to Elastic Path Studio landing pages. These merchandisers can…

  • Quickly (in a few clicks) stand up shoppable landing pages from a library of high-converting page templates
  • Make changes fast in an easy-to-use, no-code visual editor
  • Include conditional content, like targeted offers and conversion-optimized CTAs, for specific audiences based on their existing data
  • Incorporate product recommendations, filtered product listings, and optimized search straight from Klevu’s AI capabilities

Soon, this integration will be available for Klevu customers that use Magento.

A Klevu-powered Elastic Path Studio landing page in action

Gone are the days of having a handful of low-converting commerce-enabled landing pages, or simply settling for product detail pages with high bounce rates. This integration means launching a high volume of personalized, high-converting landing pages. No code or major investment required.

Klevu’s direct integration with Elastic Path means an AI-enhanced, instant-on product discovery tool for your commerce frontend

For Elastic Path customers, the partnership means getting access to a pre-built, instant-on integration to Klevu in Elastic Path Composer’s Integrations Hub.

Integrations Hub is a library of no-code, instant-on commerce integrations. Integrations Hub is a capability within Composer, a composable orchestration product that helps de-risk the implementation and management of a multi-vendor commerce solution – saving time, money, and stress.

Klevu is now the default search offering for Elastic Path Composable Commerce, with the integration offering elevated and fast-to-launch product categorization and discovery tools for brands that use Elastic Path as a commerce engine.

The integration is also pre-built into our Composable Frontend, a modern CLI for generating Next.js storefronts. In minutes, your devs can configure and generate a Next.js storefront that is embedded with Klevu’s AI-powered product search and discovery capabilities.

The Elastic Path and Klevu partnership means that business and technical teams get the ability to launch better, more differentiated commerce experiences – driving real conversions, real revenue, and real success selling online.

Gartner MQ: Search and Product Discovery

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