November 18th, 2007 | 2 MIN READ

Internet Retailer Hot 100 for 2008

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Hot 100Every year, Internet Retailer releases its list of stand out retailers. Last year there were 50, this year 100.

Rather than highlighting who's doing the most volume, the Internet Retailer Hot 100 list focuses on innovators and includes smaller retailers like, chains, catalogers, online-only and brands like M&M's.

The Hot 100 for 2008

1-800-FlowersDrs. Foster and SmithPacSun
Abercrombie & FitchFood Network StorePCConnection
Ace HardwareGAPPetsUnited
American Eagle OutfittersGift TreePlumber Surplus
AltrecGolfballs.comPower Equipment Direct
AmazonGuess JeansRampage
American StationeryHarry and DavidREI
American GreetingsHome DepotRepair Clinic
AnthropologieHP Shopping.comRestoration Hardware
AppleIndigo Books & MusicRockler
Art.comJC PenneyRomanicos
Barnes and NobleJewelryTV.comShop NBC
BestKiteboardingK&L Wine MerchantsShop PBS
Blue NileKarmaloopShutterfly
Brooks BrothersLake Champlain ChocolatesSony Style
Bulbs.comLancome USAStacks and Stacks
Cabela’sLillian VernonSwell
Café PressLowe'sTiger Direct
Carols DaughterMacy’sTimberland
CoachMoosejaw MountaineeringUndergear
CostcoMyMMsVera Bradley
Crate and BarrelNetflixVivaterra
David's BridalNetShopsVivre
Delightful DeliveriesNikeWalmart
DellNine WestWilliams-Sonoma
Dick's Sporting GoodsOverstockWorking Person’s Store
  Your Electronic Warehouse

Matt over at Ecommerce Optimization categorized the list and added some nifty graphs.

I'm not sure how much social media marketing was a factor in choosing the top 100. One thing I can't figure out is how Walmart made the list and Target was shut out, even though Target clearly won the Facebook war...

I want to include my personal shout-outs to for their incredible customer service, for fostering great community and for their impressive blog following.

Congratulations to all the top 100 this year.

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