Rather than highlighting who's doing the most volume, the Internet Retailer Hot 100 list focuses on innovators and includes smaller retailers like Bestkiteboarding.com, chains, catalogers, online-only and brands like M&M's.
The Hot 100 for 2008
Matt over at Ecommerce Optimization categorized the list and added some nifty graphs.
I'm not sure how much social media marketing was a factor in choosing the top 100. One thing I can't figure out is how Walmart made the list and Target was shut out, even though Target clearly won the Facebook war...
Congratulations to all the top 100 this year.