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Apr 6, 2023 | 2 minute read

Integrations Hub Adds Google Merchant Center Instant-on Integration to Improve Product Discoverability

written by Pranav Bahadur

Integrations Hub continues to make Composable Commerce a reality for brands by bringing “instant-on” integrations that empowers brands to reach their customers where they shop. With the Google Merchant Center integration, brands can make their products available in the Google Merchant Center and under the Google Shopping tab with a few simple clicks.  

How to Set Up Google Merchant Center Instant-On Integration

Our demo video below will walk you through how to set up the “instant-on” integration directly within Commerce Manager, our business user tooling, and the pre-requisites for the Google Merchant Center. 

For more information, check out our documentation page

What is Google Content API for Shopping? 

The Google Content API for Shopping allows direct interaction with the Merchant Center platform. The “instant-on” integration with Elastic Path Commerce Cloud lets brands sync their product data to the Merchant Center instantly. 

Get hands on with an Elastic Path Free Trial

Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks.

Sign up for a free trial

What can you do with Google Merchant Center? 

Google Merchant Center allows merchants to register their websites with Google and upload their product content data, allowing their products to appear automatically in Google search results in the Shopping tab. Google will display a summary with the name, image, and price. When the search result is clicked, it will take shoppers directly to your Elastic Path Commerce Cloud powered storefront.

Every time your catalog is published in Commerce Manager, the product data will automatically synchronize with the Google Merchant Center, including name, description, price, image, EAN/UPC, and a link to your product on your storefront. 

Allow your products to be discovered by more customers by leveraging the simple yet powerful tool.