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Feb 3, 2012 | 1 minute read

Mobile Games: The Economics of Freemium [Infographic]

written by Linda Bustos

Who creates a game only to give it away for free? Where's the $$ in that?

The freemium business model is taking over -- an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from freemium mobile games. In-game purchases like extra lives, special powers, virtual goods and personalizations are driving the revenue.

This week's Infographic Friday is homegrown, featuring snippets of findings from our latest research report Cashing in on the Smartphone Gaming Boom that examine avid and causal mobile gamers' in-app spending habits.

Captura de Pantalla 2021-02-02 a la(s) 10.44.07.jpg

Click image to enlarge

Thank you for tweeting and sharing! And don't forget to check out the report, with more juicy facts on avid and casual gamers.

If you would like to feature this infographic on your own site, the embed code is below.

LARGE (900 x 3240)

<br /><br> <a href=""><img src="/sites/default/files/getelastic/economics-of-free-apps.gif" /></a><br /><a href="">Get Elastic Ecommerce Blog</a><br /><br>

MEDIUM (600 x 2160)

<br /><br> <a href=""><img src="/sites/default/files/getelastic/economics-of-free-apps-sm.gif" /></a><br />Via the <a href="">Get Elastic Ecommerce Blog</a><br /><br>