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Dec 22, 2023 | 11 minute read

23 Must-Have eCommerce Tools for Higher Sales and Dynamic Growth

written by Elastic Path

The eCommerce space is so robust that deciding what tools to use can be difficult. Therefore, we compiled a list of 23 essential eCommerce tools just for you. These technologies can be used to market your eCommerce business, engage consumers, manage inventories, and analyze data. You can streamline processes and grow your consumer base if you use eCommerce tools effectively. Learn about eCommerce tools, how they help drive business success, and the eCommerce tools your business should consider.

What are eCommerce tools?

eCommerce tools are software or apps that help businesses run their online stores. They do things like manage inventory, process orders, integrate eCommerce payments, and track customer behavior. These tools are crucial for businesses that want to succeed online. They facilitate transaction management and assist in identifying client preferences. Businesses may enhance operations, please customers, and increase sales and revenue with the eCommerce tools.

How eCommerce tools drive business success

eCommerce tools offer a range of features that can really help a business succeed online. For example, they can make shopping easier and more convenient for customers. They also let businesses track and analyze customer data for better marketing and offer personalized recommendations. eCommerce often have inventory management systems so businesses can track and fill orders more efficiently. In short, eCommerce tools are important for businesses that want to do well online.

23 eCommerce tools to consider for your business

Here are the twenty-three eCommerce tools to help you and your business drive growth and success.

  1. Analytics and reporting tools
  2. Heatmap tools
  3. Product recommentation engines
  4. A/B testing platforms
  5. Dynamic pricing software
  6. Visual merchandising platforms
  7. Inventory management systems
  8. Social proof tools
  9. Email marketing automation
  10. Customer feedback tools
  11. CRM software
  12. Chatbots
  13. Payment gateways
  14. Shipping and fulfillment software
  15. Content creation tools
  16. lead generation tools
  17. Advertising tools
  18. SEO tools
  19. Social media scheduling tools
  20. Content management systems
  21. Loyalty program software
  22. Personalization tools
  23. AI tools for eCommerce

eCommerce tool #1: Analytics and reporting tools

Analytics and reporting tools offer information about customer behavior, website traffic, conversion rates, and sales success. Google Analytics is a fantastic illustration of this technology. It provides you with information about the functionality and user behavior of your website. Metrics like traffic sources, conversion rates, and client demographics are all available to track and analyze.

eCommerce tool #2: Heatmap tools

If you want higher sales and dynamic growth for your eCommerce, you need a heatmap tool. Heatmap tools visually show where users click, scroll, and spend the most time on your website. This enables you to determine what is getting attention and what is being overlooked. You may enhance the look and feel of your website, boost conversions, and increase revenue by studying this data. Hotjar is a popular and recommended heatmap tool.

eCommerce tool #3: Product recommendation engines

Product recommendation engines use algorithms to suggest personalized recommendations based on customer history. With a recommendation engine, businesses can give customers tailored suggestions for a better shopping experience and increased satisfaction. One of the top product recommendation engines is

eCommerce tool #4: A/B testing platforms

A/B testing compares two versions of a webpage or element on your website to see which one converts better. This platform helps you make decisions based on data by testing different variations of your website and finding out which version leads to more sales. One popular A/B testing platform is Optimizely. It has an easy-to-use interface, advanced targeting options, and powerful analytics to optimize your eCommerce site.

eCommerce tool #5: Dynamic pricing software

Dynamic pricing software allows you to adjust your prices based on factors like demand, competitor pricing, and customer behavior. With dynamic pricing software, you can stay competitive and maximize revenue. Prisync is a top choice for dynamic pricing software. It offers real-time competitor price tracking and automated price optimization. By using Prisync, you can make data-driven pricing decisions in your eCommerce business.

eCommerce tool #6: Visual merchandising platforms

Visual merchandising tools help create visually appealing customer shopping experiences using product placement, personalized recommendations, and interactive displays. As one of the top platforms, Magento, offers many tools to enhance the look and feel of online stores. It allows businesses to create stunning product displays, optimize navigation, and provide a seamless shopping experience.

eCommerce tool #7: Inventory management systems

Another essential eCommerce tool is an inventory management system. It helps you track products, manage stock, and fulfill orders efficiently. You get real-time visibility into your inventory, so you can make smart decisions and avoid running out of stock or having too much. Quickbooks Commerce, formerly TradeGecko, is a top inventory management system that comes highly recommended. It has automated stock control, order management, and reporting features, which makes managing inventory easier and improves efficiency.

eCommerce tool #8: Social proof tools

A social proof tool helps customers trust your business by showing them positive experiences from others. Trustpilot is a top social proof tool. Customers can leave reviews and ratings on your website. These reviews act as social proof and reassure customers. By using Trustpilot or similar tools, you can build a good brand reputation.

eCommerce tool #9: Email marketing automation

Email marketing automation lets you send personalized messages directly to your customers and promote your products. Mailchimp is a top email marketing automation tool. With Mailchimp, you can create and send automated email campaigns, segment your audience, and track your campaign's performance. It helps you streamline your email marketing and boost sales.

eCommerce tool #10: Customer feedback tools

A customer feedback tool helps you and your business understand customers' needs and preferences. With this feedback, you can improve their products and services. One great example of this tool is SurveySensum, a customer feedback tool that offers features to collect, analyze, and act on feedback. These tools allow eCommerce businesses to meet customer expectations.

eCommerce tool #11: CRM software

Another essential tool is CRM software that helps you manage and nurture customer relationships. With CRM, you can track interactions, manage leads and contacts, and analyze data to improve marketing. Salesforce is a top CRM software used in eCommerce. It offers a comprehensive solution to enhance customer experiences and drive growth.

eCommerce tool #12: Chatbots

Chatbots simulate conversations with users and can transform eCommerce businesses. Adding a chatbot to your website can offer real-time customer support, answer questions, and guide users through purchases. ManyChat is a top chatbot option. It lets you create customized chatbots that engage customers, collect information, and send automated messages. ManyChat is user-friendly and powerful, improving customer experience in eCommerce.

eCommerce tool #13: Payment gateways

Payment gateways are crucial for secure and convenient online transactions. Stripe is one of the best payment gateways available. It's easy to integrate, supports multiple currencies, and has strong security measures. By using Stripe as your payment gateway, you'll provide a smooth and trustworthy payment process for your customers, which will lead to business growth. Elastic Path’s payment processing solution is powered by Stripe.

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eCommerce tool #14: Shipping and fulfillment software

Shipping and fulfillment software helps automate tasks like printing shipping labels and tracking packages. A popular software option is ShipStation. It integrates with multiple carriers, allowing businesses to compare rates and choose the most cost-effective option. It also provides real-time tracking updates for a smooth shipping experience. With software like ShipStation, eCommerce businesses can improve customer satisfaction and achieve growth.

eCommerce tool #15: Content creation tools

Content creation tools are a must-have for higher sales and dynamic growth. One standout tool is Canva. A user-friendly graphic design tool makes it easy for businesses to produce graphics, social media posts, and blog photos that appear professional. Canva's large template, font, and image library make it simple to produce aesthetically appealing content that stands out in the crowded eCommerce market.

eCommerce tool #16: Lead generation tools

OptinMonster is a top lead generation tool for eCommerce businesses. It helps you create attractive opt-in forms, pop-ups, and slide-ins to capture leads and grow your email list. With advanced targeting and segmentation features, you can personalize your campaigns and increase the chances of converting visitors into customers. OptinMonster integrates easily with popular email marketing platforms, making it simple to nurture and engage with your leads for your eCommerce business.

eCommerce tool #17: Advertising tools

Google Ads is a top advertising tool for eCommerce businesses. It lets businesses create targeted ads on Google search results and partner websites. With Google Ads, you can reach a wide audience and drive traffic to your eCommerce site. It offers different ad formats like text, display, and shopping ads, so you can choose what works best for you. Google Ads also gives detailed analytics and tracking features to measure your campaign's effectiveness and improve your strategies.

eCommerce tool #18: SEO tools

Search engine optimization (SEO) tools help the website rank higher in search results, known as search engine results pages (SERPs). One worthy tool is SEMrush. It analyzes SEO performance, does keyword research, and tracks backlinks. It helps businesses make smart decisions to improve visibility and get more traffic.

eCommerce tool #19: Social media scheduling tools

You may schedule and automate your social media postings on many platforms using social media scheduling software, which saves you time and work. Hootsuite is a strong tool to schedule and control social media postings. It includes excellent statistics and content curation features and is simple to use. You can enhance your social media presence and interact with your audience with Hootsuite.

eCommerce tool #20: Content management systems

CMS is an important tool for eCommerce businesses. They support the management of website content, such as blog entries, descriptions, and product listings. WordPress is a well-liked CMS that may boost an eCommerce site with its user-friendly interface, numerous plugins, and themes. Businesses can simply update content and enhance the user experience using a CMS.

eCommerce tool #21: Loyalty program software

A loyalty program software helps businesses keep customers engaged and loyal by rewarding them. is a top example. It allows businesses to create customizable loyalty programs that encourage customers to keep coming back. Features like point rewards and VIP tiers boost customer retention for your business.

eCommerce tool #22: Personalization tools

Personalization tools help businesses customize their offerings and marketing messages to individual customers. Nosto is a top example of a personalization tool. It uses AI and machine learning to analyze customer data and provide personalized recommendations and experiences. By using tools like Nosto, eCommerce businesses can engage customers better and increase conversion rates.

eCommerce tool #23: AI tools for eCommerce

AI tools can make your eCommerce business more efficient and effective. They can improve various aspects of your operations, from recommending products to providing automated customer service. One great example is Grammarly, an AI tool that uses AI to help you write better product descriptions, optimize your website, and avoid errors in your messaging. Grammarly enhances your eCommerce presence and gives your customers a great experience.

Choose the best eCommerce tools with Elastic Path

Running an eCommerce business requires choosing the right tools for success. With a composable commerce approach from Elastic Path, you can choose the eCommerce tools that best match your brand's needs. This gives you the freedom to select top vendors and components to improve your online store. By using tools tailored to your brand, you can optimize operations and grow your business. To learn about a multi-vendor solution made up of leading eCommerce tools, get in touch today.

eCommerce Tools FAQs

Here are some of the commonly asked questions about eCommerce tools.

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