Ecommerce Links: August 2014
To wrap up August, enjoy these informative ecommerce related articles from around the Web.
- Think going responsive is a silver bullet for raising mobile conversion? Marketing Experiments shares a case where responsive did win the A/B test -- in aggregate, but actually decreased on mobile devices.
- Econsultancy offers a "dip-your-toe-in introduction" to how anyone can use machine learning to improve their digital ad campaigns, walking you through a simple (and feasible) machine learning program.
- Web Performance Today highlights the 5 things the 10 fastest ecommerce sites can teach us about web performance.
Linda Bustos
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.