August 31st, 2014 | 1 MIN READ

Ecommerce Links: August 2014

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

To wrap up August, enjoy these informative ecommerce related articles from around the Web.

  • Think going responsive is a silver bullet for raising mobile conversion? Marketing Experiments shares a case where responsive did win the A/B test -- in aggregate, but actually decreased on mobile devices.
  • Econsultancy offers a "dip-your-toe-in introduction" to how anyone can use machine learning to improve their digital ad campaigns, walking you through a simple (and feasible) machine learning program.
  • Web Performance Today highlights the 5 things the 10 fastest ecommerce sites can teach us about web performance.

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