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Jun 6, 2024 | 10 minute read
written by Kayla Wang
If you sell online, you’re always seeking innovative solutions to keep up with (and get ahead of) the competition. Composable commerce has emerged as a game-changing approach, offering unparalleled flexibility, speed, and scalability. By leveraging a modular, API-first architecture, businesses can create personalized, high-performing commerce experiences that increase conversions and unlock revenue. Explore the benefits and advantages of composable commerce to decide whether it’s right for your brand.
One of the primary composable commerce advantages is its flexibility. Unlike traditional, monolithic platforms, composable commerce allows businesses to pick and choose the best-of-breed components that fit their unique needs. This modularity enables rapid customization, and also ensures that your commerce solution evolves with changing business and customer demands. For example, when business needs change, brands using composable commerce can quickly swap in new commerce components without disruption – avoiding a rigid, locked-in architecture that stifles flexibility.
If we choose to add or change a third-party technology, it’s not going to break our entire tech stack. It’s a huge unlock for us!Donna Felix VP, Product & eCommerce
If we choose to add or change a third-party technology, it’s not going to break our entire tech stack. It’s a huge unlock for us!
Getting new, engaging commerce experiences to market faster means making more money. Composable commerce reduces the time required to implement new features and updates. By prioritizing modular components over complex, all-in-one systems, businesses can get specific experiences and initiatives to market fast. This agility enables retailers to respond swiftly to market trends and customer preferences – making for a better, more responsive commerce solution over time.
Digital is a game of speed. You want to be supported, you want to be risk-averse, and you want to be able to make change quickly. The win with Elastic Path is that we can act with speed.Rebecca Hicks eCommerce Product Manager, Pella Windows & Doors
Digital is a game of speed. You want to be supported, you want to be risk-averse, and you want to be able to make change quickly. The win with Elastic Path is that we can act with speed.
At Elastic Path, we speed up time to market with offerings such as our Pre-Integrated Store, a turn-key online store pre-loaded with our family of modular, composable products, two frontend options, and pre-built integrations with industry-leading vendors.
See our Pre-Integrated Store in action.
Composable commerce means selecting best-of-breed commerce components, and then composing them into a cohesive solution that meets unique business needs. A modular architecture and an open ecosystem means that you get to choose vendors for site search, CMS, payments, and more that work for your business and delight your customers.
Only with composability will your team have the option to pick and choose from vendors and components. This means you don’t have to rely on your platform’s suggested vendors or built-in vendors, and that customizing your solution doesn’t require clunky plug-ins and reams of backend code.
Explore fast, flexible, and scalable eCommerce solutions from Elastic Path.
The most exciting thing for us with this new architecture is the doors that will open to be able to select the best technology to power different components of our digital commerce vision.Cat Stineman VP, eCommerce
The most exciting thing for us with this new architecture is the doors that will open to be able to select the best technology to power different components of our digital commerce vision.
Composable commerce releases the burden on IT teams and developers to bring commerce experiences to life. With business user-friendly interfaces and no-code tools, business users such as merchandisers and marketers can make changes and optimizations without relying on technical expertise. This empowerment accelerates decision-making and execution, fostering a more agile and responsive commerce environment that can quickly adapt to market trends and customer behaviors without waiting for developer resources.
In a composable commerce setup, business users can create, test, and optimize personalized shopping experiences directly. They can experiment with different components and configurations to find what resonates best with their customers. For example, Elastic Path Product Experience Manager enables merchandisers to launch dynamic bundling, loyalty catalogs, and other revenue-boosting experiences with ease ensuring that business strategies can be implemented swiftly and effectively. This agility translates to faster time-to-market for new initiatives and the ability to swiftly pivot based on customer feedback and market shifts.
Our merchandising and marketing teams feel more in control of their destiny and the company’s performance. We no longer have to rely on IT for many aspects of what we want to optimize and improve with our sites. It’s a huge leap forward for our commerce.Gord Elder former Vice President, Product
Our merchandising and marketing teams feel more in control of their destiny and the company’s performance. We no longer have to rely on IT for many aspects of what we want to optimize and improve with our sites. It’s a huge leap forward for our commerce.
Composability ensures that tech teams can effectively meet the dynamic requirements of evolving business needs on multiple fronts. By leveraging a MACH (microservices, API-first, cloud, and headless) architecture, composable commerce allows for rapid integration and scalability. Traditional commerce platforms often consist of rigid, monolithic systems that constrain IT teams and prevent quick responses to new business needs. In contrast, composable commerce embraces a decoupled, modular approach, allowing tech teams to deploy and update individual components without impacting the entire system. This flexibility is crucial for modern digital brands that need to innovate quickly and maintain a competitive edge.
Over time, we estimate that the TCO of composable commerce is up to 4X lower compared to monolithic systems. The modular nature of composable commerce reduces the need for extensive custom development and maintenance, leading to substantial cost savings and reclaimed dev and IT hours. You’re no longer paying double for a mediocre platform and preferred third-party technology.
Additionally, a composable commerce architecture empowers technical generalists who work with a range of API tools. This way, your company can leverage any developer talent, not just platform specialists.
Scalability is a key benefit of composable commerce. As your business grows, so do your commerce needs. Composable commerce allows you to scale individual components as needed, rather than investing in an entirely new system. This approach not only reduces costs but also ensures that your commerce infrastructure can handle increased demands, as your solution is built for your exact use case – not an out-of-the-box hypothetical.
At Elastic Path, we offer increased scalability via the Unplatform™, in which commerce teams use composable architecture to solve business challenges one at a time, without requiring a replatform. The Unplatform is made up of modular, standalone products and a connective framework – meaning that you can grow your commerce solution based on demonstrated value over time.
With Elastic Path and a Composable Commerce approach, we’re able to deliver a significantly improved omnichannel customer experience at the speed our business requires.George Petraru former Digital Architect, Teilor
With Elastic Path and a Composable Commerce approach, we’re able to deliver a significantly improved omnichannel customer experience at the speed our business requires.
Delivering a superior customer experience is at the heart of composable commerce. By enabling personalized, omnichannel experiences, businesses can create engaging and consistent interactions across all digital touchpoints. This level of customization ensures that customers receive relevant, timely, and seamless experiences, driving satisfaction and loyalty – and resulting conversions and revenue.
One of the most compelling benefits of composable commerce is its future-proof nature. As technology, consumer expectations, and eCommerce innovation changes and evolves, composable commerce ensures that your business remains adaptable and resilient. With a flexible core, you can easily integrate new technologies and continue to meet the demands of a dynamic marketplace – never being locked in to a decision you made yesterday or last year.
Its modular architecture supports ongoing experimentation and iteration, allowing merchandisers and marketers to directly test new ideas, gather insights, and implement improvements rapidly. This continuous innovation drives business growth and enhances competitive advantage.
Elastic Path Composable Commerce, our family of modular, composable products, helps businesses create unique experiences and next-level customer engagements. Specifically, our products unlock composable’s benefits because they de-risk composable commerce – you can experiment with composable technology for a specific initiative, or use our commerce iPaaS to manage a unified solution.
Wish you had the confidence to unlock composable’s potential and bring any commerce experience to life? Try an Elastic Path free trial today to see composable commerce in action.
Start building the commerce experience your unique business needs with Elastic Path.