B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]
Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform.
In the video, he advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
Listen in as he explains more ecommerce platform selection and reveals his number one feature requirement when it comes to a commerce platform.
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- B2BDigital TrendsEditor's Note: This post was originally published in 2018 and has been updated to reflect the current state of the models of eCommerce 2021. Developing an eCommerce strategy is a c... Read moreBlog