B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]
Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform.
In the video, he advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
Listen in as he explains more ecommerce platform selection and reveals his number one feature requirement when it comes to a commerce platform.