B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]

Brian Beck

June 14th, 2019

Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform.

In the video, he advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.

Listen in as he explains more ecommerce platform selection and reveals his number one feature requirement when it comes to a commerce platform.

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Brian Beck

Brian is an ecommerce industry pioneer with 20+ years of experience, including more than a decade as a hands-on C-level executive. He is also the author of “Billion Dollar B2B Ecommerce”.