December 16th, 2010 | 1 MIN READ

Triggered Email: Asking for Customer Feedback

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

I recently made a purchase at an online clothing store and received this request for feedback by email:

The email offers $5 off my next order as a thank you for completing a survey about my experience.

The survey is also personalized to include the item I purchased, asking for a review of it. So, with one stone, the online store receives site feedback, a product review, and potentially a future purchase from me with the coupon offer. Nice idea.

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