Today, virtually anyone is able to launch an eCommerce instance to appeal to the rise of online shoppers. However, if you are a business that is committed to your digital strategy and outpacing the competition, you are very much aware that not just any regular eCommerce instance will be sufficient. To be successful in these competitive markets, businesses will need to ensure:
- Their website is beautifully designed and mobile friendly.
- Their product catalog is clear and relevant.
- Their customer shopping flow is simple and seamless.
- Their shopping experiences are personalized to their unique customers.
But most of all, the #1 criteria to success in the eCommerce industry is speed. And we’re not just referring to the speed of your website load, but also to the:
- Speed to launch your eCommerce instance.
- Speed to customize your eCommerce frontend and backend logic.
- Speed to make changes and optimize your eCommerce solution.
- Speed to adapt to new technologies.
- And the speed to respond to customer demands and expectations.
Your ability to execute with speed will be determined by how well your software and/ or technology communicates. And it’s no secret that traditional legacy platforms have been lacking in this area for a while. Businesses that have continued to excel and exceed expectations in this area have employed an API-based ecosystem with their Composable Commerce Solution.
The term “API” has been commonly used throughout the eCommerce ecosystem and has set a precedent for itself. However, many are still unaware of what it really means and how it could enhance their eCommerce strategy. In this post we will dive into an overview of eCommerce APIs and the benefits of adopting them.
Definition of an API
headless commerce architecture, eCommerce APIs act as the connecting tissue between the frontend (head) and backend (body).In
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Beyond extensibility of the schema comes interoperability, or in other words the way in which the API integrates with other providers and vendors. With structured custom data as part of the puzzle you also have to look towards how the events and communication work between other best in class services.