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Dec 5, 2024 | 3 minute read

Accelerating a composable commerce launch

written by Bryan House

Given the recent track record of “leading” composable commerce vendors and their SI partners, when decision-makers hear the word “composable,” they think their launch will be overly expensive and complex. Or, they think their system will miss its target launch date by months — if not longer. In our experience, none of these things should be true. While composable commerce does give companies unprecedented freedom of choice over their commerce experience, working with the right vendor can streamline the decision-making that comes along with it.

At Elastic Path, we’ve worked hard to build solutions that simplify the implementation process for development teams, while accelerating time to market. We believe that it is possible to empower both developers and merchandisers in the pursuit of user-friendly composable commerce. The more we can provide a framework for a successful launch — along with all of the components it should include and the expertise to get started — the faster our customers will be able to meet their sales goals.

Let’s explore how we can help your team launch a composable commerce solution faster and with fewer headaches.

Choosing a composable, yet complete commerce solution

One of the biggest challenges companies face when implementing composable commerce is the seemingly hundreds of micro-decisions needed to get a system up and running. We’ve solved this problem by offering a composable, complete frontend solution that includes most, if not all, of the features you’d need to launch a modern commerce storefront. The features we’ve chosen have been proven by industry leaders to optimize conversions.

Launching with these out-of-the-box features will get you up and running faster, while giving you the flexibility to add or change features over time. The beauty of composable commerce means you never have to feel stuck with what a commerce provider says you can or cannot do. API-connected composable applications make it possible to achieve the functionality of a custom commerce system without all of the associated custom development work.

Getting services for all of the “Commerce Essentials”

To accelerate your development timeline even further, our services team offers a Commerce Essentials package. This team takes advantage of the out-of-the-box components available to get a composable commerce storefront launched quickly, with the ability to customize the integrations you need. In addition, you’ll get support around the Elastic Path Commerce Catalog setup and maintenance. That way, you can design and implement a catalog that meets your unique merchandising needs — empowering merchandisers to make changes to the catalog without development intervention.

Instead of guessing how long it might take a systems integrator (SI) to custom-build a commerce solution for you, we’ll provide you with a detailed scope and timeline, while offering you the option to tailor it to include what’s best for your business.

Making your composable commerce implementation seamless

Whether you’re replacing your existing commerce system, or starting small with a single component or geography, our team is here to help you make it seamless. We believe that composable commerce doesn’t have to be painful — the only decisions you should have to make are the ones that will differentiate your shopping experience from the competition and deliver business results.

With a composable frontend and Commerce Essentials, you can accelerate your time to market and launch a commerce experience that helps you empower your merchandisers, take control of the features you choose, and ultimately convert more customers.

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