Musician's Friend includes a friendly explanation of what RSS is on its Stupid Deal of the Day landing page.
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Us Internet geeks sometimes take it for granted that the majority of customers might not understand what that little orange icon means.
If you want to do something similar, you could also include the best 2 minute spiel on what RSS is, courtesy of the LeFevers at Common Craft:
And if you have a Twitter-Call-to-Action, you can use this video: