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Sep 6, 2021 | 16 minute read

25 B2B ecommerce experts to follow

written by Kristin Schepici


This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market.

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We're following them and we think you should be too.

Brian Beck_Get Elastic

Brian Beck, CEO, BECK Ecommerce

With over 20 years in the B2B commerce space, Beck has lived through many digital transformations. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. He’s a frequent speaker at industry events around the globe, and the author of Billion Dollar B2B Ecommerce.


Behrman Brady

Brady Behrman, CEO & Founder, Punchout2go

After 20 years in the web development business, Behrman co-founded PunchOut2Go in 2011 and quickly grew it into a global company, supporting organizations in 39 countries (on 6 continents). During his career, Behrman has gained extensive knowledge and experience within the B2B ecommerce and eProcurement industries; and is a known thought-leader within this niche space.

Beltis Tiffany

Tiffany Beltis, Director of Biz Ops & Strategy, Intuit 

Beltis has held digital transformation roles in enterprise B2B software, including Adobe and Symantec. She oversaw and led the strategy for, including a complete overhaul from the infrastructure all the way through to the customer experience. She is also a sought-after speaker, presenting regularly at conferences such as GrowthHackers, Brand Innovators, and Oracle Open World. 


Brett Don

Don Brett, Global Chief Digital Officer at NBG Home

NGB Brands is a division of Sycamore Partners, a private equity firm based in New York specializing in retail and consumer investments. Brett held leadership role at Kimball, a leading furniture company and was previously with Newell Brands as the former VP of B2B Commerce. 


Brad Budde

Brad Budde, VP, Digital, Emerson

Budde is an 18-year veteran in the B2B industry, with experience spanning markets at large and mid-size enterprises, including roles in digital, ecommerce, product management, operations and engineering. He currently leads the overall digital program for Emerson Automation Solutions including guiding the strategic direction, leading the implementation, and driving the adoption of capabilities. 


Matt Clark

Matt Clark, Chief Digital Officer, Staples 

Clark is an experienced ecommerce professional with a demonstrated history of working successfully in the technology and services industry. He leads all ecommerce efforts for and


Dalton Marta

Marta Dalton, Global Ecommerce Director, Unilever 

As Global Director, Dalton is responsible for B2B and B2B2C ecommerce at Unilever. She’s a popular and featured speaker at many of the industry’s leading conferences, such as DigitalSummit, B2BOnline, B2BOnline Europe, B2BNext, eMetrics Summit, Dreamforce, Ecommerce Brazil, and AD Ecommerce Summit to name a few.  

Di Tullio Cindy

Cynthia DiTullio, Director, Global B2B, Converse 

DiTullio is a seasoned practitioner and accomplished B2B leader with extensive global business operations experience. DiTullio has a proven track record for analyzing, benchmarking and improving operational effectiveness. She is also recognized for successfully building and mentoring highly productive and cohesive teams across diverse industries and locations. 

Apryl Erickson

Apryl Erickson, Vice President, eBusiness & Customer Centricity, HID Global

Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. 

Hartman Adrienne

Adrienne Hartman, Senior Director, Ecommerce & Campaign Sales, JJ Keller & Associates  

Hartman is a digital leader and frequent speaker at shows like B2B Online, B2B Next, THAT Conference, IBM Think and STEM Innovation Summit. She currently leads the team responsible for digital marketing, ecommerce, creative, content, UX, support and direct sales. Hartman is also empowering others as a Board of Director member for Women in Technology Wisconsin.  

Kyle Hilbrenner

Kyle Hilbrenner, Digital Sales, Parts Town

As data driven practitioner, Hilbrenner has led everything digital and ecommerce. He specializes in strategy and analytics with a proven ability to collaborate with IT teams to deliver new and improved customer experiences. He was previously VP Ecommerce & Digital Marketing,


Hoar Andy

Andy Hoar, CEO & Founder, Paradigm B2B (former Forrester Analyst) 

His long-standing credibility in the B2B space as a former Forrester Analyst and now Founder of Paradigm B2B, Hoar is really an expert and leader for practitioners. 

Isaac Richard

Richard Isaac, CEO, Real Decoy 

Isaac is a successful entrepreneur, VC and ecommerce thought leader. He has been considered a leading authority when it comes to boosting customer loyalty and ecommerce conversions. He also serves as a trusted advisor to executives of the world’s most recognizable brands extract greater ROI from their ecommerce investments.


King Justin

Justin King, VP, Industry Marketing, Salsify 

King was one of the first thought leaders to truly double down on B2B ecommerce as an advisor for manufacturers and distributors. He’s the author of Digital Branch Secrets and a frequent speaker on B2B ecommerce. His firm B2X Partners was acquired by Salsify. 


Mc Mahon

Mike McMahon, Ecommerce Consultant and former VP, Ecommerce, Medline Industries

McMcMahon is an innovative B2B ecommerce executive with a track record of delivering strong business results through digital strategy, data curation and analysis, and project leadership. In 2019, he founded Holistic B2B Consulting Services, a consulting firm specializing in ecommerce and marketing strategy.


Paul Miller

Paul Miller, eCommerce Consultant and Senior Advisor, McKinsey & Company

Miller has successfully launched numerous brands on the web and has crafted winning, profitable, large scale operations in the process. He’s team builder with a knack for finding and hiring great talent - and an equal ability to motivate and retain great people. In addition to his role at McKinsey, he is founder and CEO at Paul Miller Digital Solutions.


Michael Noble, CEO & Co-founder, Apruve 

Noble is the co-founder of fintech Apruve, a real-time B2B credit network that connects suppliers, their buyers and banks to extend revolving lines of credit to purchase against. He is also the founder of Nitch, a B2B social network to connect buyers and suppliers within their specific "niche."  


O Brien Kevin

Kevin O’Brien, Director Digital Supply Chain Management, Caterpillar 

O’Brien has previously held Director eCommerce and Director of Online Presence roles at Caterpillar.  As a globally experienced executive with extensive experience in transformational technology deployment, he has had experience as both a business and technology leader for Caterpillar.


Devashish Saxena

Devashish Saxena, VP, Chief Digital Officer, PPG

Saxena is a customer-focused visionary and strategic leader with a remarkable track record of driving €1.3 billion digital business growth while consistently shepherding deep business transformation. As CDO, he leads PPG’s digital transformation through enhancement, connectivity, automation, insights and innovation.


Shalin Shah

Shalin Shah, Vice President, Global eCommerce Market Development Strategy, UPS

Shah  previously held leadership roles at Georgia-Pacific and was responsible for leading sales and customer specific capabilities in ecommerce. 


Sonesh Shah

Sonesh Shah, President of Rotary Tools (Dremel) Bosch

Previously as head of digital at Bosch, Shah was responsible for all digital transformation efforts for the North America division for Power Tools, including IoT / New Business Model Development. 


Thomas Chloe

Chloe Thomas, Founder, eCommerce Master Plan  

Thomas is a trusted advisor to ecommerce business owners and marketers to further grow their businesses. In addition to speaking and advising, she is also the author of five books on the topic of ecommerce and regularly contributes to news outlets and business white papers. She also has a podcast of the same name, eCommerce Master Plan and has created virtual seminars specializing in B2B commerce


Rence Winetrout

Rence Winetrout, Global VP, Digital & Data Science, Molson Coors

With over 20 years of success helping companies grow, compete, innovate and win, Winetrout is an effective strategic leader. In his role with Molson Coors, he’s leading aglobal team of digital marketing, ecommerce and advanced analytics experts across multiple global regions, which include the US, Canada, Europe, Latin America, Asia. Winetrout is a respected digital innovation industry speaker and will be featured at B2B Next. 


Witcher Brendan

Brendan Witcher, VP & Principal Analyst, Digital Business Strategy, Forrester 

Witcher is a coveted advisor focused on the intersection of digital and physical with expertise transforming brands on a global scale. He possesses a proven track record and expertise at leading cross functional digital transformations. He’s frequent speaker who is passionate about building high performing teams and breaking down barriers of organizational silos.