Jon Stewart or Oprah: What's Your Website Personality

Your website talks to people with words, images, offers, features and design - but is it the language your customers understand? Learn the 4 types of people browsing your site and how to adjust your design, features, and messaging to best communicate with them. Also, learn 4 creative ways retailers are talking the customers individual language.

Featuring: Jason Billingsley, VP Innovation, Elastic Path Software (Co-sponsored with Sitebrand)