Ecommerce Webinars

App store - a new way to sell software, media, and anything digital

iTunes became the first widely popular and successful application store. Since then, many other vendors have joined the gold rush.

Most of the current app stores are created either by a hardware manufacturer (Apple, Intel, Samsung, LG) or a wireless network operator (Orange, Verizon Wireless, China Mobile). The main objective of an app store is to increase the attractiveness of a hardware or software platform to the end users by engaging 3rd party developers to increase a platform's capabilities.

Initially app stores are mostly focused on users of mobile devices. Now new, more specialized app stores are coming online that target businesses as well as consumers.

Join Elastic Path VP of Marketing Matt Dion and Chief Technology Officer and contributor to the Get Elastic Ecommerce Blog Michael Vax, on March 30th to discuss the current state of app stores, future trends, and how technology companies and network operators can leverage this new business model to drive adaptation of their platform and generate additional revenue.

Webinar takeaways:

• Understanding of an app store as an ecommerce platform
• Tips for increasing an application store's revenue and attractiveness to developers and shoppers
• New business models enabled by app store platforms

Date:
Tuesday, March 30th, 2010

Time:
9am Pacific | 12pm Eastern

Presenters:
Matt Dion, VP of Marketing, Elastic Path Software
Michael Vax, CTO, Elastic Path Software