Ecommerce Webinars

Selling Software to Consumers - Upgrade Now!

How do current consumer attitudes and behaviors impact customer acquisition and retention strategies for the software industry?

Despite the plethora of free applications available, most consumers still want to purchase commercial software. Software companies need to better understand the barriers to purchase in order to discover new ownership models and improve the customer experience. Incremental improvements will help software companies increase valuable customer acquisition and retention rates.

In this 30-minute webinar, we'll present key findings from research on consumer attitudes and behaviors and discuss how these impact the software industry. Vendors, resellers, and partners in the software industry should attend this webinar.

All webinar attendees will receive a complimentary copy of the research report, "Consumer Software Buying Trends 2010," conducted by Vision Critical Research.

Webinar Takeaways:

• How to create a better ecommerce experience for first-time buyers and repeat purchasers
• What are the top discovery methods, influences, and concerns related to software purchases
• How segmentation can aid customer acquisition and retention
• Which alternative ownership models may open up new markets for software vendors

Date:
Wednesday, September 8th, 2010

Time:
9am Pacific | 12pm Eastern

Presenters:
Elastic Path Product Marketing Manager Peter Sheldon and Ecommerce Consultant Amanda Dhalla