Ecommerce Webinars

Ecommerce for Technology Vendors: Maximizing Your Online Channel

Across all retail sectors, approximately 60% of consumers will go directly to a manufacturer's site when researching a purchase. Another 16% will use a search engine, which often leads to the manufacturer's site. For the technology and packaged software industries, these figures are likely higher, as online downloads direct from the vendor's .com site is the strongest means of acquisition.

But with potentially more than 76% of consumers arriving at a manufacturer's website, how much money is left on the table when its online store is not optimized?

Join Linda Bustos, ecommerce analyst at Elastic Path Software and author of the Get Elastic Ecommerce Blog, on February 25 to discuss how technology companies can improve conversion rates and average order values to maximize the return on investment for their ecommerce projects.

Webinar Takeaways:

• The advantages technology and software manufacturers have over retail resellers and affiliates and how to leverage these advantages
• The common weaknesses of enterprise technology sites and how to improve them
• Tips for turning trial downloads into purchases
• Optimizing the renewal/upgrade process
  

Date:
Thursday, Febuary 25, 2010

Time:
9am Pacific / 12pm Eastern

Presenter:
Linda Bustos, Ecommerce Analyst, Elastic Path Software