E-mail, once a stalwart for lead generation programs, is slowing taking less of a prominent role in generating new business and driving traffic to websites. Today’s mobile-crazed consumer is more engaged with the overall digital experience of a brand, and digital channels are merging with physical ones. Where once an e-mail campaign could drive a surge of traffic to your online ecommerce store, now push notifications, mobile apps, content-focused ecommerce stores, and digital lookbooks are the new digital marketing heavyweights. In this new age of digital awaking, consumers expect their online shopping to be a full-on “experience,” an immersive, content-rich affair that happens as if by magic across touchpoints, whether it’s in-store, online through an iPhone, tablet, or at home on a regular desktop PC. - Contributed by Matt Dion, VP Marketing at Elastic Path
News | July 3, 2014
White Paper | June 5, 2014
Perhaps no other industry is being transformed by the hands of technology as much as retail. Digital experiences have the power to forge strong emotional connections with consumers, driving revenue and winning over new customers. This experience-driven approach is something the antiquated catalog storefront just can’t offer. To remain competitive, retailers must learn how to embrace this new experience-driven model. This white paper will help retailers and branded manufacturers adapt their businesses to monetize digital experiences and prepare for the future of retail.
News | June 5, 2014
"I think it’s fair to say that if the (ex-Day) Adobe (AEM) team would go about building an E-Commerce platform, the result is very likely to be very similar to what Elastic Path is today." - Piotr Zabiello, NetCentric Senior PM
Videos | June 4, 2014
Elastic Path recently unveiled its latest flagship product the Elastic Path Edition for Adobe Experience Manager at the Adobe Summit in Salt Lake City, catch the highlights of this high energy show.
Press Release | May 13, 2014
Elastic Path Software Inc., the digital commerce company, today announced it has signed a strategic regional partnership with Cognifide, one of Europe’s largest digital experience agencies Under the agreement, Cognifide will deliver agile digital marketing solutions and commerce-enabled customer experiences using the Elastic Path commerce platform and Adobe Marketing Cloud, including Adobe Experience Manager, Adobe’s leading Web experience management solution.
News | May 13, 2014
Posted 5/13/2014 by Amar Patel on the Cognifide blog: Commerce and monetization needs to just happen within the delivery of a customer experience, and it’s increasingly hard to justify why this shouldn’t happen, or why it needs to be managed in a siloed fashion. This is why Cognifide and Elastic Path, an enterprise commerce software company, recently teamed up on a strategic alliance. We feel that Elastic Path’s edition for Adobe Experience Manager and mature Cortex integration layer can enable our AEM customers just let commerce happen within their customer’s digital experiences.
Press Release | May 13, 2014
Elastic Path Software Inc., the digital commerce company, today announced a new partnership with leading European systems integrator Netcentric to deliver experience-driven commerce solutions based on Adobe Marketing Cloud and Elastic Path’s flagship ecommerce platform.
News | May 12, 2014
Netcentric is proud to announce a new partnership with Elastic Path, the digital commerce company, to deliver experience-driven commerce solutions based on Adobe Marketing Cloud and Elastic Path’s flagship ecommerce platform.
Press Release | April 25, 2014
Elastic Path Software Inc., the digital commerce company, today announced that it has been named as a finalist for the BC Technology Industry Association (BCTIA) “Technology Impact Awards”, recognizing Elastic Path as a leading technology company that demonstrates excellence and innovation.
News | April 14, 2014
The Elastic Path Edition For Adobe Experience Manager received much fan fare from partners and customers at Adobe Summit. Attendees were drawn to the integrated CMS with AEM, advanced product/service bundling, personalized merchandizing, dynamic pricing, order experience, and trade promotion management capabilities out of the box. The recent partnership with MRM/McCann adds credibility and momentum to Elastic Path’s vision and strategy.