Press Releases | July 30, 2014
Elastic Path Recognized for Third Consecutive Year by Gartner in Hype Cycle for Digital Marketing
Elastic Path cited as a sample vendor for both Digital Commerce and Commerce Experiences in the Gartner “Hype Cycle for Digital Marketing, 2014” report
Vancouver, B.C. (July 31, 2014) – Elastic Path Software Inc., the digital commerce company, today announced that it has been recognized in the Gartner “Hype Cycle for Digital Marketing, 2014” report for the third year in a row. Elastic Path was cited in the “Commerce Experiences” category as well as the “Digital Commerce” category, where it was named alongside SapientNitro, Adobe, Amazon, BroadVision, IBM, and salesforce.com.
“We believe being included in Gartner’s report on the most innovative marketing technologies reinforces our vision of enabling the world’s leading brands to create the best digital experiences,” said Matt Dion, Vice President of Marketing at Elastic Path. “Together with our partner Adobe, Elastic Path empowers businesses to effortlessly combine marketing content with advanced ecommerce.”
In the category of Digital Commerce, which Gartner specifies as a “transformational” technology, Elastic Path was cited along with its partner Adobe.
“Digital commerce has the potential to transform a business. Digital marketers can support, and in some cases lead, this transformation by using digital marketing channels — Web, mobile and social — to engage customers, gather valuable data and drive sales transactions,” Gartner noted. “Digital commerce gives marketers the ability to use data and insights to personalize communication and customer engagement, thereby enhancing commerce experiences.”
The Gartner report states that Commerce Experiences adaptively frame the entire buying journey with specific intersections that vary by company, customer, and context. Elastic path is listed as a “Sample Vendor” in this category.
“Brands and marketers already have commerce experiences, but they exist as a set of disconnected websites, applications and storefronts,” stated Gartner. “They should take a holistic approach to a digital commerce strategy by analyzing the customer decision journey and the various touchpoints across commerce experiences and opportunities to influence buying decisions through content, conversation, engagement, and analytics.”
To this end, Gartner recommends that brands and marketers “should consider the unifying platforms needed to create a sustainable commerce experience.”
At Elastic Path, our vision is to empower the world’s leading brands to effortlessly blend marketing content with advanced commerce to create these complete, holistic, and transactional digital experiences. The Elastic Path Edition for Adobe Experience Manager is a modular, real-time ecommerce solution designed specifically to enhance the power of Adobe Marketing Cloud. It brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, and enhances its existing capabilities.
To learn more about experience-driven commerce, visit http://www.elasticpath.com/adobe-ecommerce
Source: Gartner Hype Cycle for Digital Marketing, July 2, 2014.
About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world’s best brands, including Virgin Media, LVMH, Western Union, McGraw Hill Education, Kiabi, and Motability.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.