Digital Product Information Management
Digital is different.
Effective digital commerce requires an enhanced catalog that can model attributes and characteristics unique to digital goods and content. Commerce Engine provides the flexibility to manage products in this way, eliminating the effort and cost associated with modifying traditional catalog systems for use with today’s products and services such as virtual goods, complex bundles, or subscriptions. Of course, conventional physical merchandise is also supported.
Advanced Bundling
We handle the world's most complex bundles.
Nobody does bundling like telecom companies. This power is now available to you. Digital content, provisioned services, and physical goods are frequently offered to consumers in bundles or packages to improve conversion rates and average revenue per user (ARPU). Commerce Engine provides the most advanced bundling capabilities in the industry, allowing any combination of digital or physical items to be assembled in fixed, dynamic, or nested bundles. This flexibility allows even the most complex products and services to be streamlined into simple, compelling consumer offerings.
Dynamic Personalization
Who you are, where you are, what you're doing.
Understanding your customers better can drive sales, loyalty, and recommendations by giving them what they want, when and where they want it. Personalization with Commerce Engine is accomplished through a rules-based engine that creates a relationship context based on a customer’s device, behavior, segmentation, and current activity. Other features, such as dynamic content or differential pricing, can leverage these rules to deliver targeted marketing to consumers based on their relationship context.
Differential Pricing
Personalize your prices just like you personalize content.
Differential pricing is a feature that alters the prices offered to individual customer segments at different stages in the digital relationship. Merchandisers associate one or more price lists with each catalog, and then create assignments to determine what prices to offer each segment at any given time. Differential pricing builds loyalty and retention into digital relationships and enables companies to profit from their customers’ unique valuations by offering different prices based on type of customer, quantity ordered, delivery time, or payment terms.
Omnichannel Promotions
The tools to raise your customer lifetime value.
Whether up-selling or cross-selling, coupon promotions develop loyalty, increase customer lifetime value (CLV), and encourage new users to establish a digital relationship with your brand. Multiple promotion types are provided in Commerce Engine to support a wide variety of digital marketing objectives. Push targeted promotions with integrated device recognition capabilities, or deliver coupons to a particular subscriber segment based on their purchase history. Product promotions make specific content, products, or categories more attractive to consumers through direct discounting. Order and shopping cart promotions are used to encourage customers to increase their consumption by providing incentives for purchases over a certain value.
Content + Commerce Perfected
Everything in its place
Elastic Path recognizes that the most innovative digital experiences are driven by specialized CMS, CEM, or WEM applications. Elastic Path® Commerce Engine empowers you to generate revenue from these touchpoints by delivering headless monetization capabilities that are specifically designed to work side-by-side with your digital experience software. Using the power of Cortex, content and resources from platforms like OpenText® CEM or Adobe® Experience Manager can be seamlessly combined with commerce functionality in real time, for the ultimate customer buying experience.
Foundation Capabilities
Merchandising and Offer Management
Content Management
CMS Publishing
Dynamic Content
Digital Product Information Management
Master Catalogs
Virtual Catalogs
Categories
Digital Products
Physical Products
Flexible Product Hierarchies
Featured Products
Related Products
Fixed and Dynamic Bundles
Product to Category Mapping
Category to Category Mapping
Multichannel Management
Multiple Store Management
User Experience Themes
Personalization and Segmentation
Geolocation
Customer Behavior
Customer Profiles
Pricing
Multiple Currencies
Tiered Pricing
Promotional Pricing
Differential Pricing
Promotions
Product Promotions
Order Promotions
Public and Limited Use
Coupons
Personalized Coupons
Coupon Rules Engine
Upsells and Cross-sells
Digital Relationship
Discovery Experience
Search Engine Optimization
Multiple Languages
Advanced Search
Search Results Sorting
Filtered Navigation
Site Map
Product Display
Product Availability
Product Preorders
Product Backorders
Top Sellers
Recently Viewed Products
Order Experience
Persistent Shopping Cart
Checkout Process
Delivery Options
Payment Options
Gift Certificates
Online Receipts
Warranties
Replacements
Ownership Experience
Customer Registration
Customer Authentication
Customer Profiles
Password Encryption
HTTPS/SSL Security
Order History
Order Details
Address Book
Platform Operations
Administrator Management
Role-based Security
Custom User Roles
Custom Permissions
Attribute Management
Catalog Attributes
Product Attributes
Customer Attributes
Attribute Types
Category Types
Configurable Product Types
Customer Management
Search Customers
View Customer Profiles
Manage Customer Profiles
View Order History
Enterprise Integrations
Bulk Data Import-Export Utility
Staging Synchronization Utility
Web Services
Association Service
Catalog Service
Customer Service
Import Service
Inventory Service
Order Service
Shopping Cart Service
Order Management
Search Orders
View Order Details
Create Orders
Update Orders
Digital Goods Fulfillment
Inventory Management
Returns Management
Payment Gateways
Platform Management
Clustering
Load Balancing
Settings Management
Linear Performance Scaling
Reporting
Customer Registrations
Gift Certificates
Product Availability
Order Summary
Order Status
Order Promotions
Customer Management
Search Customers
View Customer Profiles
Manage Customer Profiles
View Order History
Tax Management
Tax Categories
Tax Jurisdictions
Sales Tax Codes
Granular Tax Value Control