Digital Product Information Management
Digital is different.
Effective digital commerce requires an enhanced catalog that can model attributes and characteristics unique to digital goods and content. Elastic Path Commerce Engine provides the flexibility to manage products in this way, eliminating the effort and cost associated with modifying traditional catalog systems for use with today’s products and services such as virtual goods, complex bundles, or subscriptions. Of course, conventional physical merchandise is also supported.
We handle the world's most complex bundles.
Nobody does bundling like telecom companies. This power is now available to you in our ecommerce engine. Digital content, provisioned services, and physical goods are frequently offered to consumers in bundles or packages to improve conversion rates and average revenue per user (ARPU). Elastic Path Commerce Engine provides the most advanced bundling capabilities in the industry, allowing any combination of digital or physical items to be assembled in fixed, dynamic, or nested bundles. This flexibility allows even the most complex products and services to be streamlined into simple, compelling consumer offerings.
Who you are, where you are, what you're doing.
Understanding your customers better can drive sales, loyalty, and recommendations by giving them what they want, when and where they want it. Personalization with Commerce Engine is accomplished through a rules-based engine that creates a relationship context based on a customer’s device, behavior, segmentation, and current activity. Other features, such as dynamic content or differential pricing, can leverage these rules to deliver targeted marketing to consumers based on their relationship context.
Personalize your prices just like you personalize content.
Differential pricing is a feature that alters the prices offered to individual customer segments at different stages in the digital relationship. Merchandisers associate one or more price lists with each catalog, and then create assignments to determine what prices to offer each segment at any given time. Differential pricing builds loyalty and retention into digital relationships and enables companies to profit from their customers’ unique valuations by offering different prices based on type of customer, quantity ordered, delivery time, or payment terms.
The tools to raise your customer lifetime value.
Whether up-selling or cross-selling, promotions rules in our ecommerce platform can develop loyalty, increase customer lifetime value (CLV), and encourage new users to establish a digital relationship with your brand. Multiple promotion types are provided in Commerce Engine to support a wide variety of objectives. Push targeted promotions with integrated device recognition capabilities, or deliver coupons to a particular subscriber segment based on their purchase history. Product promotions make specific content, products, or categories more attractive to consumers through direct discounting. Order and shopping cart promotions are used to encourage customers to increase their consumption by providing incentives for purchases over a certain value.
Content + Commerce Perfected
Everything in its place
Elastic Path recognizes that the most innovative digital experiences are driven by specialized CMS, CEM, or WEM applications. Commerce Engine empowers you to generate revenue from these touchpoints by delivering headless monetization capabilities that are specifically designed to work side-by-side with your digital experience software. Using the power of Cortex, content and resources from platforms like OpenText® CEM or Adobe® Experience Manager can be seamlessly combined with ecommerce platform functionality in real time for the ultimate customer experience.
Merchandising and Offer Management
Digital Product Information Management
Flexible Product Hierarchies
Fixed and Dynamic Bundles
Product to Category Mapping
Category to Category Mapping
Multiple Store Management
User Experience Themes
Personalization and Segmentation
Public and Limited Use
Coupon Rules Engine
Upsells and Cross-sells
Search Engine Optimization
Search Results Sorting
Recently Viewed Products
Persistent Shopping Cart
Custom User Roles
Configurable Product Types
Bulk Data Import-Export Utility
Staging Synchronization Utility
Shopping Cart Service
View Order Details
Digital Goods Fulfillment
Linear Performance Scaling
View Customer Profiles
Manage Customer Profiles
View Order History
Sales Tax Codes
Granular Tax Value Control