Today's buyers are in the driver's seat. They have all the information at their fingertips, including access to the lowest prices and best offers.
To outpace the competition for brands, it is essential not only to deliver differentiated experiences but to do it faster than the competition. Legacy commerce platforms are an obstacle on the way to achieve this. Every change is extremely painful and costly, while the development of new touchpoints and experiences can take months.
Elastic Path brings control, ease and enterprise scale to your B2C eCommerce business.
Users are accustomed to innovation in their online shopping experiences and are constantly looking for a smoother experience. Elastic Path pushes for complete control by the user and uses a variety of ways to do so:
- Make any touchpoint shoppable
- Personalize interactions
- Enable continuous omnichannel journeys
- Deploy virtual assistants & virtual reality
Bring new experiences to market quickly and continuously optimize them:
- Onboard new touchpoints and sales channels
- Introduce new offerings and business models
- Create new unique promotions
Pella sought to develop an online revenue stream to continue to adapt and evolve their business. With the customer journey at the forefront, Elastic Path supported Pella in enabling three very different B2B and B2C use cases. Resulting in an elevated path to purchase and reduced cart abandonment.
Schedule a Demo & See How Elastic Path Can Re-Platform Your B2C eCommerce!
“We selected Elastic Path for its powerful APIs, flexibility, and the robust documentation. The support from the entire Elastic Path team throughout the sales cycle into implementation has demonstrated their commitment to our success and further validates our selection choice.”
—Ruyi Ren,
Former Head of Technology, Scout & Cellar
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Resources
Is Elastic Path the right solution for your ecommerce needs? Our Buyer's Guide leads you through the process of identifying the right commerce platform for your needs.
This guided checklist will strictly help with deciding if Elastic Path will be the right fit for you.
Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business.