On-Demand Webinar

Replatforming Tips To Embrace Composable Commerce

Consumer buying behaviors and expectations are changing as we continue to adapt to a new normal, post the COVID pandemic. This has sparked many brands to consider new ways to elevate their eCommerce strategy in order to remain competitive.

Most of these brands are looking for an eCommerce solution that has the flexibility to deploy, and continuously optimize more customizable and unique commerce experiences.

The thought of “Replatforming” can come across as a bit daunting as many are unaware of the steps that need to be taken to get to their end result. In this webinar you will learn:

  • Why brands are making the switch to Composable Commerce
  • Actionable tips for a successful replatform, from both a business and technical perspective 
  • Case study on how Illumina made the switch from IBM Websphere to Elastic Path





Meet the Speakers 


Ash Trasi

Ash Trasi

Director of GIS Commerce - Digital Experience 


Ash is Director, IT at Illumina and is responsible for running Illumina’s Web and eCommerce systems and operations. He has 20+ years of experience in Software Engineering & Design and has been with Illumina for over 8 years leading Illumina’s Digital Experience team.

James Gurd

James Gurd

Owner & eCommerce Consultant

Digital Juggler

James is a co-host of Re:Platform podcast and runs Digital Juggler, an eCommerce consultancy focused on replatforming and eCommerce strategy. He has more than 16 years’ eCommerce experience, originally as Head of eCommerce in B2C retail.



Paul Rodgers

Paul Rodgers 

Managing Director 


Paul is a co-host of Re:Platform podcast and MD at Vervaunt, a highly respected eCommerce consultancy and paid media agency that supports ambitious retail brands in growing and scaling their online business. 


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