The world of retail changes fast, and brands must constantly innovate to provide shoppers with a seamless, engaging shopping experience across all channels.
Thanks to digital commerce, brands can respond to trends and customer preferences immediately by updating and segmenting their merchandise mix on the fly, compared with the past when static catalogs took months to launch.
This webinar will discuss the modern merchandising techniques that can allow brands to optimize their assortments. In this session you'll learn:
- The definition of “agile catalog” and how it can help with live shopping
- Pain points inherent in trying to update and segment assortments regularly
- How a more agile approach improves shoppers’ product discovery and increases revenue and conversion
- What brands should know about loyalty catalogs