Top Barriers of Composable Commerce & How To Overcome Them

Featuring Contentful & Algolia

Watch eCommerce experts from Algolia, Contentful, and Elastic Path to learn how to overcome the top barriers of a Composable Commerce approach.

Composable Commerce has seen significant traction in the past year but there are some elephants in the room that need to be addressed. While we’ve seen firsthand how the benefits far outweigh the challenges, it’s important we talk about the challenges of this approach and provide resources to overcome them. In this webinar we will address the following questions and more:

  • What if I need to make a change to a piece of my tech stack?
  • How do I estimate my costs when I have multiple vendors to coordinate?
  • How long does it take to implement?


Elastic Path, Product Marketing Lead
Hanah Jarrett

Hannah drives the go-to-market strategy for Elastic Path technology, focusing on providing technical and business leaders with content that helps them make technology buying decisions and deliver commerce innovations that power business growth. Hannah joined Elastic Path from True Fit, where she led product marketing and prior to that, Hannah was responsible for product marketing at Demandware, and then Salesforce, for Commerce Cloud Einstein products. Hannah has a bachelor’s degree from Villanova University.

Contentful, Evangelist
Nicole France

Nicole France is a passionate customer advocate evangelizing new ways of thinking about content and organizing the work of digital business. It’s the wave of the future — and her mission is to make sure everyone knows why. She brings the perspective and critical thinking of an industry analyst and the first-hand experience of a practitioner. Before joining Contentful, Nicole worked as an analyst at Constellation Research and at Gartner. She also held a variety of strategy and marketing roles at Fujitsu, Equinix, ITSMA, and Cisco.

Algolia, Chief Strategic Business Development Officer
Piyush Patel

As the Chief Strategic Business Development Officer of Algolia, Piyush oversees alliances with leading software and services companies to drive transformational digital experiences for customers. He has years of experience and broad market perspective, previously serving as global head of SapientNitro’s CMS business, where he drove triple-digit growth. He also managed global alliances for OpenText and other leadership roles building high performing teams at companies in the Digital Experience space such as Vignette, Epicentric, Jahia, LiquidHub, etc.