On-Demand Webinar

Master B2B: Who’s Better at Simplifying Complex B2B eCommerce…Business or IT?

B2B customers’ expectations are higher than ever and selling channels continue to increase in number and complexity.


Sales teams are fighting eCommerce for relevance, channel conflict threatens decades-old relationships, and new entrants such as Amazon Business represent both opportunities and challenges to manufacturers and distributors.

You have enough to contend with, does your eCommerce platform need to add to the complexity?

Or is a complicated infrastructure just a fact of life for the modern, digitally transformed B2B enterprise?

Join eCommerce luminaries, Brian Beck and Andy Hoar and leading eCommerce experts from Keysight Technologies and ETNA Supply for a debate where they discuss the following and more:

  • How do you launch an MVP without sacrificing long-term goals for stability and scalability?
  • How do you estimate and control implementation and ongoing costs?
  • Do business and IT users see these issues differently?