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Modern B2B Commerce for Manufacturers

Time to move your product structure out of the 80s!

Complex catalogs, custom pricing, and endless product data don’t have to hold you back.

For many manufacturers, digital commerce still feels stuck in the past. Massive catalogs, intricate product details, and ERP silos make it hard to sell online. But, leading manufacturers are proving it’s possible:

  • Catalogs that adapt to each customer, region, or division
  • Attribute-rich product data managed without workarounds
  • Real-time updates between ERP, PIM, and commerce

Case in Point: Astrak Group

Astrak needed to bring highly technical products online quickly, without adding IT overhead. With Elastic Path, they streamlined manual ordering and made complex product data easy to manage — giving their team the confidence to scale.

Case in Point: IMI Norgren

IMI Norgren needed to manage thousands of highly technical products across global markets. With Elastic Path, they scaled globally while simplifying ordering and maintaining consistency across their complex catalogs.

See what’s possible with modern B2B commerce in this short demo.

Elastic Path Demo

Want to compare notes on what other manufacturers are doing?