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New Webinar Helps Executives Understand How APIs Solve Business Challenges

New Webinar Helps Executives Understand How APIs Solve Business Challenges

API Evangelist Kin Lane and Elastic Path Software offer practical advice to gaming, software, media and telecommunications industries

Vancouver, BC, Canada, June 13, 2012 -- Elastic Path Software, a provider of digital commerce software, presents a new webinar, “Business Challenges Solved by APIs: What Every Executive Should Know,” with special guest API Evangelist Kin Lane. This webinar will help executives understand and overcome the real challenges when launching an API strategy.

From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telecommunications industry. Linda Bustos, author of the popular Get Elastic ecommerce blog, provides insights to telecom executives on the five key components to support new customer acquisition.

Webinar takeaways:



  • How APIs are critical to the way consumers engage with businesses today
  • Current challenges that can be solved by a smart API strategy
  • Technical roadblocks and how to solve them

Kin Lane is well known for his insights on the world of APIs in leading publications such as programmableweb and InfoWorld. He leverages his technical understanding of APIs and his knowledge of the changing API landscape to help businesses succeed in this new API-driven marketplace.

Elastic Path Software has created the industry’s first intelligent API. The Elastic Path Digital Commerce API is an exclusive, patent-pending software solution that empowers enterprises to quickly and cost-effectively bring advanced selling capabilities to any customer experience, on any device or platform. They draw on their experience with major global brands to share best practices through their widely subscribed ecommerce blog, Get Elastic.

The webinar, “Business Challenges Solved by APIs: What Every Executive Should Know” is now available for viewing at:

About Elastic Path Software
Elastic Path is the leading provider of software solutions that bring advanced commerce into every customer experience. The Elastic Path Digital Commerce Suite empowers software, gaming, telecom, and media businesses to quickly monetize products and content across the entire spectrum of connected devices. Industry leaders such as Google, ZeniMax Online Studios, Virgin Media, and Time Inc rely on Elastic Path technologies to capture and grow revenue from all of their digital touchpoints. Web: Blog: Twitter: