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Iconic Appliance Maker Breville Selects Elastic Path and Adobe for Global Digital Experience Platform

Iconic Appliance Maker Breville Selects Elastic Path and Adobe for Global Digital Experience Platform

Commerce and content solution enables Breville to embed commerce seamlessly into buying journey, delivering innovative digital experiences for customers

VANCOUVER – Jan. 19, 2016 – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced that Breville Group Ltd., a leading provider of small electrical appliances in the consumer products industry, has selected Elastic Path Commerce for Adobe Marketing Cloud as the foundation for its new digital experience platform.

“Breville selected Elastic Path over several competing commerce vendors, preferring Elastic Path’s flexibility, unmatched integration with Adobe Marketing Cloud, and patented API integration platform,” said Peter Lukomskyj, Vice President Products, Elastic Path. “Elastic Path enables Breville to go to market faster and in a more agile fashion.”

Omnichannel Imperative
Regardless of industry, customers don’t see channels, they only see your brand. That’s why Elastic Path offers the ability to seamlessly orchestrate commerce across channels -- mobile, apps, desktop, e-mail, in-store, social, digital signage, etc. -- as a core ability of our technology. Elastic Path Commerce for Adobe Marketing Cloud will power all customer-facing touchpoints, enabling Breville’s digital marketers and merchandisers to create rich experiences with drag-and-drop commerce capabilities throughout the entire customer journey.

“We’re pleased to be back with Elastic Path,” said Scott Brady, General Manager of Marketing at Breville. “Elastic Path successfully deployed our first U.S. ecommerce site in 2005 and now that we’re taking a more global approach to digital infrastructure we’re confident that the Elastic Path and Adobe selection was the perfect choice for our needs. Breville products are about speed, simplicity, and performance, and it was important for us to build a site that could mirror these values in its consumer experience. After a thorough review of alternatives, we feel confident we’ve made the right choice.”

Other companies using Elastic Path Commerce for Adobe Marketing Cloud include the world’s 3rd largest wine retailer, LifeWay, Virgin Media, McGraw-Hill Education, DeVry, and other leading brands.

Made for Adobe, Made to Drive Experiences
Seamlessly integrated with Adobe Experience Manager, Elastic Path Commerce for Adobe Marketing Cloud delivers modular, headless ecommerce software services to bring advanced selling capabilities like merchandising, pricing, promotions, and order management to customers across every digital experience, from lightweight mobile apps to the most demanding Internet Retailer® Top 500 websites.

"Today’s ultra connected customers are digitally empowered and demand higher levels of service and engagement,” said Errol Denger, Director of Commerce for Adobe. “Companies must create immersive experiences that adapt to each shopper’s needs, regardless of channel. The integrated solution combines deep insights, rich experience management, and industry leading commerce capabilities enabling brands like Breville to effectively connect with customers.”

Real-time data and analytics, powered by Adobe, provide deep insights across customers’ complex omnichannel interactions. From the first visit, brands are able to build a complete customer profile across all channels and devices. The platform’s digital marketing capabilities empower marketers to trust and act on the data to improve customer experiences and business results. Elastic Path Commerce for Adobe Marketing Cloud includes powerful tools to drive engagement, increase loyalty, and boost sales using a rules-based promotion engine.

About Breville Group Ltd.Over the past 80 years Breville has grown to become an iconic Australian brand and has employed its passion for food science and the consumer experience to bring innovative solutions to the kitchen. Breville’s coordinated range of high end products are now empowering people’s potential to do things more impressively and easily in their home kitchen in over 50 countries around the globe. See the range at

About Elastic PathElastic Path helps the world’s biggest brands generate billions in revenue with its patented ecommerce technologies. The company’s flexible enterprise software seamlessly brings omnichannel ecommerce directly into marketing clouds and experience management platforms – enabling a complete digital customer journey that maximizes engagement and drives higher revenue. Elastic Path customers are innovators who seek ultimate flexibility and business agility, such as McGraw-Hill Education, Virgin Media, Time Inc., LVMH, Western Union, Garmin, TIBCO,, TeliaSonera, Kiabi, Gina Tricot, and Motability.