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Gartner Positions Elastic Path as a Visionary in the Magic Quadrant for Digital Commerce

Gartner Positions Elastic Path as a Visionary in the Magic Quadrant for Digital Commerce

Elastic Path positioned the highest for ability to execute in the Visionaries Quadrant

VANCOUVER – March 14, 2016 – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced it has been positioned by Gartner, Inc., the leading provider of research and analysis on the global information technology industry, as a Visionary in the 2016 Magic Quadrant for Digital Commerce.

“We’re thrilled to be positioned as a Visionary on the Gartner Magic Quadrant for Digital Commerce,” said Harry Chemko, CEO, Elastic Path. "Brands today are faced with an unprecedented pace of changing purchasing behaviors. They need a flexible commerce platform that allows them to innovate by rapidly creating unique, exciting digital experiences. The Elastic Path platform allows them to do that, and I feel that Gartner recognizes our approach."

Together with lead partner Adobe, Elastic Path offers a unique solution to CIOs, CDOs, and CMOs looking to build a modern digital experience platform. Unlike single-vendor stacks, Elastic Path Commerce for Adobe Marketing Cloud integrates with any enterprise IT environment, leveraging existing backoffice investments while offering a modern, future-proof path forward. Elastic Path’s Commerce Integration Platform, based on Cortex API technology, ensures seamless integration with ever-present legacy technology constraints, enabling IT to deliver on the promise of digital experiences across all lines of business without ripping out systems of record.

“Congratulations to our ecommerce partner Elastic Path for being named a Visionary by Gartner,” said Errol Denger, Director, Commerce Strategy, Adobe Inc. “We're seeing a significant number of brands making investments in personalization, digital marketing, analytics, and mobile contextual technologies. To stay competitive, organizations also need to add commerce to that mix, and we feel Elastic Path has a solution that's exceptionally well integrated with Adobe's offering. Getting digital experience platforms right can be transformational.”

Gartner reports that “Digital commerce platforms enable organizations to build B2B, B2C or B2B-to-consumer (B2B2C) commerce sites and support a continuum of business objectives, from the generation of incremental revenue to the enabling of transformational business change.”… The report also predicts that “by 2018, more than 50% of commerce sites will integrate technologies from more than 15 vendors to deliver a digital customer experience.”

“Executives' expectations are high for revenue attributable to digital business, of which digital commerce is a key component,” notes Gartner, Inc. in Magic Quadrant for Digital Commerce, March 9, 2016. “ A Gartner survey of CEOs conducted in 2015 found that the percentage of revenue mostly attributable to digital products and services, digital marketing or e- commerce in organizations is expected to be 41% by 2019 — a rise from an anticipated 31% in 2016.”

At Elastic Path, our vision is to empower the world’s leading brands to effortlessly blend marketing content with advanced commerce to create seamless transactional digital experiences.

Source: Gartner Magic Quadrant for Digital Commerce 2016, March 9, 2016, Chris Fletcher, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira, Gene Alvarez.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Elastic Path.

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About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue with its patented ecommerce technologies. The company’s flexible enterprise software seamlessly brings omnichannel ecommerce directly into marketing clouds and experience management platforms – enabling a complete digital customer journey that maximizes engagement and drives higher revenue. Elastic Path customers are innovators who seek ultimate flexibility and business agility, such as McGraw-Hill Education, Virgin Media, Time Inc., LVMH, Western Union, Garmin, TIBCO,, TeliaSonera, Kiabi, Gina Tricot, and Motability. For more information, visit