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Gartner Names Elastic Path a Visionary, Third Year in a Row

Furthest in Completeness of Vision and Highest Ability to Execute
in Visionaries Quadrant in 2018 Gartner Magic Quadrant for Digital Commerce



Vancouver, Canada (June 12, 2018) – Elastic Path, the world leader in headless API-commerce solutions announced today they have improved their position in the Visionaries quadrant in Gartner’s 2018 Magic Quadrant for Digital Commerce. For the third year in a row, Gartner recognized Elastic Path as a Visionary. This is the second year in a row that the company was positioned furthest to the right for completeness in vision and highest in ability to execute in the Visionaries quadrant.


“From our view, Gartner recognizes that in the evolution of commerce platforms, an API-oriented approach allows businesses to innovate faster,” said Elastic Path’s SVP Products, Peter Lukomskyj. “We believe this validates Elastic Path Commerce as the most advanced, headless API-commerce platform. We feel that we’re exhibiting inexorable progress toward the Leaders quadrant which demonstrates we are lock-step executing on our innovative technology vision.”


Monetize Any Experience or Touchpoint, Now and in the Future


Elastic Path Commerce is especially suited to monetize experiences created by advanced digital experience platforms like Adobe Experience Cloud and BloomReach DXP, as well as any custom front-end. Elastic Path Commerce choreographs consistent commerce transactions across any existing web, mobile or social touchpoints as well as any emerging touchpoints, including connected vehicles and appliances, Internet of Things, wearables, chatbots and virtual assistants.


Freedom to Innovate with Remarkable Agility


Elastic Path’s advanced hypermedia API, Cortex, sets companies free to forge new commerce innovations with remarkable agility. Because business logic resides in the API layer and is decoupled from the core engine, companies can quickly react to customers' needs by adding new touchpoints to the experience, experimenting with new emerging technologies or changing promotions on-the-fly. Cortex was purpose built from the ground-up to support multiple user interfaces, requiring minimal development in client apps. Cortex also allows companies to extend beyond their boundaries to take advantage of third-party services for entirely new offerings.


Flexible Deployment Offers Choice and Scalability


Customers can deploy Elastic Path Commerce in a variety of ways including on-premise, private cloud, or public cloud. No matter how companies choose to deploy, all commerce features remain fully functional, and the platform’s flexibility is maintained. The AWS cloud deployment includes tools that combine public cloud scalability with DevOps best practices.

“Commerce provider incumbents are falling behind API-oriented solutions. Most of their core technology is over twenty years old,” said Peter Lukomskyj, SVP Products at Elastic Path. “Recent customer wins where Elastic Path unseated the ‘Big 3’ ecommerce players include two telecommunications companies, Shaw Communications and Swisscom, as well as French electronics giant, Boulanger. These companies are seeking a nimbler approach—one that can easily leverage emerging customer touchpoints from a single, unified commerce platform.”


Roadmap to 2019

Elastic Path’s product roadmap includes a new edition tailored to take advantage of the Microsoft Azure cloud platform, advanced B2B capabilities including improved B2B workflows and account structures, as well as helping companies in the early stages of their digital transformation with a new starter store.

“2018 heralds a step-change in the way that companies approach digital commerce. API-commerce significantly reduces implementation time, allows developers to create new features faster, and provides far greater scalability and business agility than the old SOAP-based technologies.” said Lukomskyj.

For a complimentary copy of the Gartner Magic Quadrant for Digital Commerce, please visit:

Source: Gartner Magic Quadrant for Digital Commerce, June 5, 2018, Penny Gillespie, Jason Daigler, et al


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.



About Elastic Path


Defining the future of commerce, Elastic Path pioneered the world’s leading headless commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US.

For more information about API-oriented commerce solutions, visit Follow Elastic Path on Twitter @elasticpath and @getelastic.


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