Skip to Main Content

Press Releases

EP and Mobify Partner to Power Innovative Digital Experiences

VANCOUVER, BRITISH COLUMBIA -- May 30, 2019 -- Mobify and Elastic Path, have announced a partnership to help brands unlock agile, commerce-enabled digital experiences. This partnership will give global brands and retailers a development platform to roll-out or modify front-end experiences quickly and easily, future-proofing their digital strategy amidst rising consumer demands. Mobify and Elastic Path are kicking off the partnership with an event on June 20.

Today, in order to stay ahead of customer expectations, organizations have to adapt at the same pace we are seeing new technologies emerge. Brands can’t afford to be slowed down by brittle, outdated architectures where commerce functionality and content management intersect within monolithic systems. Both Elastic Path and Mobify are committed to enabling faster go-to-market timelines at lower development costs and unlocking agility through a best-of-breed approach to ecommerce.

Mobify’s Front-end as a Service powers customer-first digital experiences that are separated from the backend through an API-friendly integration layer. This enables brands and retailers to launch Progressive Web Apps for all screens, Accelerated Mobile Pages, and native apps – all on a single front-end codebase within a headless commerce architecture.

“At Mobify we believe that separating the customer experience layer from backend systems is the key to being more agile and staying ahead of shopper expectations. A headless architecture enables brands to continuously iterate and quickly adopt the latest web innovations to escape the continuous cycle of big replatforms or redesigns,” said Igor Faletski, Mobify CEO. “Elastic Path is a forerunner in the headless technology space and together we can help brands deliver innovative customer experiences and eliminate the friction that comes from coupled legacy systems.”

“Today, customers are expecting to interact with brands across a number of engaging and consistent experiences across an ever-growing number of touchpoints. At Elastic Path, we enable organizations to rapidly launch and monetize new customer engagement initiatives through an API-first approach to commerce. Regardless of whether the transactional capability needs to be surfaced on the web, a mobile device, or any other screen-based experience, our best in class API system allows brands to emanate commerce business logic across the entire ecosystem of digital engagement avenues,” says Elastic Path CEO Harry Chemko.

“Mobify shares our point of view on the market: the value of technology is to allow brands to adapt to their customers’ demand, not the opposite. Mobify’s Front-end as a Service enhances brands’ ability to build agile experiences that take full advantage of the best that today's front end technologies have to offer. It also allows companies to maximize the value of a sophisticated commerce system like Elastic Path Commerce, as well as the value provided by our CMS partners.”

Both founded and headquartered in Vancouver, British Columbia, Elastic Path and Mobify are collaborating to deliver best-of-breed commerce to organizations. Their joint marketing and sales initiatives will commence in June 2019 when the two companies host an industry event in their hometown, discussing the rise of headless commerce with an executive panel of innovative Canadian brands. For more information, click here.


About Mobify
Mobify’s Front-end as a Service is an API-driven front-end that unlocks the agility of a headless commerce approach and powers fast, immersive experiences with Progressive Web Apps, Accelerated Mobile Pages, and native apps. The enterprise front-end separates the customer-facing experience from backend systems to unlock agility, future-proof customer experience investments, and activate the value of backend systems. As a market leader with 25+ enterprise PWAs including multi-brand, multi-region deployments with 75+ integrations, Mobify drove over $1 billion in Gross Merchandise Value via Front-end as a Service in 2018, and is projecting to double that in 2019. Customers include digital innovators like Lancôme, Pandora, Debenhams, Paula’s Choice, Crabtree & Evelyn, Mackage, Syo & Kioa, Carnival Cruise Line, Ann Summers, and Hobbycraft.


About Elastic Path
Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information, visit