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Elastic Path Partners with Virtusa to Deliver Ecommerce for Next Generation Digital Customer Experiences

Elastic Path Partners with Virtusa to Deliver Ecommerce for Next Generation Digital Customer Experiences

New alliance gives businesses the unprecedented ability to outsource the design, delivery, and monetization of digital experiences that span every device and channel.

Elastic Path Software, the digital commerce company, today announced an alliance with Virtusa Corporation, a global IT services company that combines innovation, technology leadership and industry solutions to transform the customer experience. This partnership empowers Virtusa to deliver pioneering solutions built on the world’s most advanced API-centric ecommerce software, and expands Elastic Path’s footprint in key digital commerce verticals including software, media, publishing, telecommunications, financial services, and consumer brands.

“We provide commerce capabilities that are designed to help companies generate more revenue from digital experiences,” said Matt Dion, Vice President of Marketing at Elastic Path. “That’s why Virtusa is such a great fit for us, because they’re also obsessed with customer experience as a way to improve business outcomes. Virtusa understands that a great omni-channel presence is so much more than just an ecommerce store – it’s about building a platform to unify content, apps, APIs, and common services.”

Virtusa is one of the world’s premier integrators of Customer Experience Management platforms, including Adobe® Experience Manager and OpenText® WEM. As part of this alliance, Elastic Path will provide Virtusa customers with state-of-the-art ecommerce technology that is engineered to work seamlessly with these and other content management systems. This combination will enable Virtusa and Elastic Path to deliver advanced, cost-effective vertical solutions that push the envelope in several areas:

  • 1. Commerce Everywhere
    Elastic Path brings consistent unified business capabilities such as selling and content delivery to every digital touchpoint. Gartner® has identified Elastic Path as a sample vendor in its October 2012 “Hype Cycle for Digital Marketing” report, alongside Adobe®, Amazon®, Facebook®, and IBM® in the Commerce Everywhere category.

    2. Native Monetization
    Elastic Path delivers flexible ecommerce capabilities that allow companies to monetize their products and services in unobtrusive ways that are unique and organic to each

    3. CMS + Commerce
    Elastic Path Cortex is the world’s most advanced hypermedia API engine – capable of mediating data and transactions between ecommerce and content management systems in real time. It enables companies to bring rich, transactional digital experiences to market with unprecedented speed.

    4. Freedom and agility for business owners
    Elastic Path Cortex also empowers designers and developers to create advanced, transactional digital experiences without any knowledge of complex backend systems. Armed with Cortex, design teams can focus on what they do best – building remarkable digital experiences that create business value.


“These are key imperatives for many executives in software, media, publishing, telecommunications, financial services, and consumer brands,” noted Dion. “Having Elastic Path and Virtusa together in the same room gives them access to both the best technology for the job and a global delivery partner with a proven track record in their industry.”

“Over the next four years, we forecast that Fortune 2000 organizations will derive up to 60 percent of their revenue through digital channels,” added Shane Closser, Vice President and Worldwide Practice Head for Customer Experience Management at Virtusa. “They are moving business activities online to improve profitability and meet consumer demands. Virtusa expects Elastic Path to be a strategic centerpiece in the platform of the future. We believe this partnership will greatly benefit our existing and prospective customers.”

To learn more about Commerce Engine and Cortex, visit

About Elastic Path
Elastic Path builds commerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time inc., and Virgin Media use Elastic Path to drive billions of dollars in digital commerce annually.

About Virtusa
Virtusa provides end-to-end information technology (IT) services to Global 2000 companies. These services, which include IT consulting, application maintenance, development, systems integration and managed services, leverage a unique Platforming methodology that transforms clients’ businesses through IT rationalization. Virtusa helps customers accelerate business outcomes by consolidating, rationalizing, and modernizing their core customer-facing processes into one or more core systems.

Virtusa delivers cost-effective solutions through a global delivery model, applying advanced methods such as Agile and Accelerated Solution Design to ensure that its solutions meet the clients’ requirements. As a result, its clients simultaneously reduce their IT operations cost while increasing their ability to meet changing business needs.

Founded in 1996 and headquartered in Massachusetts, Virtusa has operations in North America, Europe, and Asia.

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