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Elastic Path Partners With Contentful To Accelerate Composable Commerce Movement

New Strategic Partnership & Integration Unifies Headless Commerce and Content Solutions, Empowering Brands to Simplify and Accelerate Digital Innovation


Boston, Mass. May 6, 2021Elastic Path, the leading provider of eCommerce software for brands leveraging Composable Commerce to drive digital innovation with confidence, today announced a new strategic partnership with Contentful and the availability of a pre-built integration, the Contentful Accelerator. This partnership accelerates the Composable Commerce Movement by unifying Headless Commerce from Elastic Path with Headless Content Management from Contentful, empowering brands to simplify and accelerate their digital innovation.

Composable Commerce is an approach that enables marketing, merchandizing, and sales teams to bring their brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business-ready solution. By leveraging pre-built assets that support the Composable Commerce approach, such as the new Contentful Accelerator for Elastic Path Commerce Cloud, brands can overcome the complexity and risk of stitching together best-of-breed solution components on their own.

The new Contentful Accelerator for Elastic Path Commerce Cloud, built by Myplanet, reduces the time and effort required to integrate Elastic Path and Contentful and enables brands to quickly reap the benefits from bringing together a unified Headless Commerce platform with a Headless Content platform. The Accelerator is available in the Composable Commerce Hub, an open exchange of business solutions powered by an ecosystem of leading digital commerce providers, and soon to be available on the Contentful Marketplace.

“We are thrilled to partner with Elastic Path to help companies deliver innovative digital commerce experiences to customers, quickly, easily and at scale,” said Kevin Zellmer, Vice President of Partnerships at Contentful. “Our shared headless approach to content and Composable Commerce gives companies greater flexibility, speed and control, which enables the continuous iteration, experimentation and customization of digital experiences required to succeed in the digital-first era.”

See the Contentful Accelerator in action:

About Elastic Path
Elastic Path is the company powering mission-critical digital commerce for the world's leading brands, such as Tesla, Intuit, Pella, T-Mobile, and over 250 other leading brands. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver. Learn more at