The Composable Commerce Movement Expands as Corra Joins the Elastic Path Partner Program

Brands are Empowered to Deliver Innovative eCommerce Experiences Fast With the Flexibility of Elastic Path and Digital Acceleration Expertise of Corra

Boston, Mass. February 9, 2020 - Elastic Path, the leading provider of eCommerce software for brands driving digital differentiation with Composable Commerce, today announced Corra, the premiere digital ecommerce agency that leading B2C and B2B brands trust to accelerate their growth, has joined their partner program. The partnership empowers brands to deliver innovative, revenue-driving digital commerce experiences at the speed businesses require.

Corra joins not only the Elastic Path Partner Program, but also the Composable Commerce Movement; which is the collective of innovative brands, technology providers, and solution providers who believe eCommerce teams should be empowered to compose and optimize "best for me" commerce solutions using the Composable Commerce approach.  

By partnering with Elastic Path, Corra can launch unique digital experiences, such as microsites, buy online pick up in store (BOPIS), and product configurators, faster than ever before. The API-first Headless Commerce Platform from Elastic Path has a modern microservices architecture that’s easy for brands to customize, creating differentiated commerce experiences and quickly adapting to changing market needs. 

“We’ve been an advocate of headless API-first commerce for years and truly believe the future of eCommerce for all brands is headless,” said Michael Harvey, Chief Strategy Officer at Corra. “Partnering with Elastic Path, the company who pioneered Headless Commerce, and joining the Composable Commerce Movement is the next step to provide our customers with the most innovative commerce experiences.”  

“Corra is a global leader in Digital Customer Experience Strategy and having them join the Composable Commerce Movement further validates where the industry is headed,” said Tiffany Spizzo, Vice President of Global Channel and Alliances at Elastic Path. “Along with our partners, we will make Composable Commerce accessible to brands of all sizes and teams of all technical expertise and enable brands to create truly unique digital experiences.”

About Corra
Corra is the global digital agency that leading B2C brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, they deliver comprehensive digital solutions that convert and retain customers in the long term. Visit corra.com/work to view their work.

About Elastic Path
Elastic Path is the company powering mission-critical digital commerce for the world’s leading brands, such as Tesla, Intuit, Pella, T-Mobile, and over 250 other leading enterprises. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver. Learn more at www.elasticpath.com.