Elastic Path Joins Forces With OpenText As Global Digital Commerce Partner
Strategic partnership adds ecommerce and monetization capabilities for OpenText® Web Experience Management (WEM)
VANCOUVER, BRITISH COLUMBIA and WATERLOO, ONTARIO
--(Marketwired - June 12, 2013) - Elastic Path Software, the digital commerce company, today announced that it has entered into a worldwide strategic partnership agreement with OpenText, the global leader in Enterprise Information Management. Elastic Path joins the OpenText partner ecosystem as the preferred provider of enterprise ecommerce capabilities to be connected with the latest version of OpenText Web Experience Management (WEM), announced yesterday.
"We are thrilled to join forces with OpenText," said Elastic Path CEO Harry Chemko. "This partnership adds merchandising and monetization to the impressive list of experience management features in OpenText WEM. Since the next wave of ecommerce will be all about generating value from great digital experiences that happen across multiple devices and channels, this is an ideal partnership - because when you put Elastic Path and OpenText WEM together, you have the perfect platform to do just that."
Under the terms of their agreement, OpenText will offer companies across all industries integrated content and commerce solutions that supplement the customer experience capabilities of OpenText WEM with Elastic Path products that include:
- Elastic Path Commerce Engine - the industry's most flexible ecommerce platform for managing products, bundles, discovery, pricing, promotions, personalization, and purchases.
- Elastic Path Subscriptions - a cloud-based solution for handling plan composition, merchandising, activation, billing, and customer service for all recurring revenue and usage-based business models.
- Elastic Path Cortex - the world's first enterprise hypermedia API platform - capable of integrating services from Elastic Path, OpenText WEM, and other applications in real time to drive customer experiences across every digital touchpoint.
"The latest version of OpenText WEM, which we announced yesterday, is a next-generation solution for presenting unique and memorable digital experiences," said Kevin Cochrane, Chief Marketing Officer at OpenText. "With Elastic Path, we can now offer our customers the unprecedented ability to easily generate revenue directly from those interactions."
Read the OpenText press release here.
About Elastic Path
Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints - websites, apps, APIs, and more - while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time, Virgin, and Western Union, use Elastic Path to drive billions of dollars in digital commerce annually.