Gartner hype cycle 2013 heading

Ecommerce Software Leader Elastic Path Recognized by Leading Analyst Firm in Hype Cycle for Digital Marketing

Elastic Path Software, the digital commerce company, has been cited as a sample vendor in the Gartner “Hype Cycle for Digital Marketing, 2013” report

Vancouver, B.C. (August 22, 2013) – Elastic Path Software, the digital commerce company, today announced that it has been recognized in the Gartner “Hype Cycle for Digital Marketing, 2013” report. Elastic Path was named in the Commerce Everywhere category, alongside Adobe, Amazon, Facebook, and IBM.

“We bring the sophisticated ecommerce capabilities found on traditional websites to native experiences on mobile devices, consumer electronics, social networks, paid content, and the API economy – all digital touchpoints,” said Matt Dion, Vice President of Marketing at Elastic Path. “Commerce everywhere is at the heart of everything we do at Elastic Path, so we’re extremely proud to have been recognized by Gartner for our work in this area.”

“Commerce everywhere closes the distance that the prospect has to travel from your promotions or customer engagement to buying a product,” notes the Gartner report. “With commerce everywhere, the social environment – or wherever else you encounter the person – contains an option to buy so that no unnecessary delay intervenes between a decision to buy and the purchase itself.”

Last month, Elastic Path announced the immediate availability of Commerce Engine 6.7 and Cortex 1.7, the world’s most powerful software for monetizing digital experiences in ways that are native to the customer’s context. These groundbreaking software applications deliver on the promise of commerce everywhere by eliminating the technical barriers that prevent marketers and CMOs from easily leveraging ecommerce in digital experiences beyond the storefront, such as apps, consumer electronics, and APIs.

To learn more about Commerce Engine and Cortex, visit

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